The Physician Hippocrates and Greek Medicine

Hippocrates, the father of medicine, may have lived from c. 460-377 B.C., a period covering the Age of Pericles and the Persian War. Like other details about Hippocrates, we really know very little beyond the fact that he is considered a great physician and was counted the greatest by the ancient Greeks. Born in Cos, site of an important temple of Asclepius, god of medicine, Hippocrates may have studied medicine with his father. He traveled around Greece training medical students that there are scientific reasons for ailments. Before him, medical conditions were attributed to divine intervention. Hippocrates maintained that all diseases have natural causes. He made diagnoses and prescribed simple treatments like diet, hygiene, and sleep. Hippocrates is the author of the saying Life is short, and the Art long (from his Aphorisms). The name Hippocrates is familiar because of the oath that doctors take (Hippocratic Oath) and a body of early medical treatises that are attributed to Hippocrates (Hippocratic corpus), which includes the Aphorisms. Hippocrates and Humoral Theory Quiz Hippocrates Medical Texts Hippocrates is on the list of Most Important People to Know in Ancient History. Also Known As: The Father of Medicine, the divine old man, Hippocrates of Cos Examples: Hippocrates of Cos isnt the mathematician Hippocrates of Chios. Go to Other Ancient / Classical History Glossary pages beginning with the letter a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | wxyz

Night World Secret Vampire Chapter 4 Free Essays

Poppy was staring without appetite at a dinner tray of chicken nuggets and french fries when Dr. Franklin came in the room. The tests were over. We will write a custom essay sample on Night World : Secret Vampire Chapter 4 or any similar topic only for you Order Now The CAT scan had been all right, if claustrophobic, but the ERCP had been awful. Poppy could still feel the ghost of the tube in her throat every time she swallowed. â€Å"You’re leaving all this great hospital food,† Dr. Franklin said with gentle humor. Poppy managed a smile for him. He went on talking about innocuous things. He didn’t say anything about the test results, and Poppy had no idea when they were supposed to come in. She was suspicious of Dr. Franklin, though. Something about him, the gentle way he patted her foot under the blanket or the shadows around his eyes . . . When he casually suggested that Poppy’s mother might want to â€Å"come for a little walk down the hall,† Poppy’s suspicion crystallized. He’s going to tell her. He’s got the results, but he doesn’t want me to know. Her plan was made in the same instant. She yawned and said, â€Å"Go on, Mom; I’m a little bit sleepy.† Then she lay back and shut her eyes. As soon as they were gone, she got off the bed. She watched their retreating backs as they went down the hall into another doorway. Then, in her stocking feet, she quietly followed them. She was delayed for several minutes at the nursing station. â€Å"Just stretching my legs,† she said to a nurse who looked inquiringly at her, and she pretended to be walking at random. When the nurse picked up a clipboard and went into one of the patients’ rooms, Poppy hurried on down the corridor. The room at the end was the waiting room – she’d seen it earlier. It had a TV and a complete kitchen setup so relatives could hang out in comfort. The door was ajar and Poppy approached it stealthily. She could hear the low rumble of Dr. Franklin’s voice, but she couldn’t hear what he was saying. Very cautiously Poppy edged closer. She chanced one look around the door.She saw at once that there was no need for caution. Everyone in that room was completely occupied. Dr. Franklin was sitting on one of the couches. Beside him was an African-American woman with glasses on a chain around her neck. She was wearing the white coat of a doctor. On the other couch was Poppy’s stepfather, Cliff. His normally perfect dark hair was slightly mussed, his rock-steady jaw was working. He had his arm around her mother. Dr. Franklin was talking to both of them, his hand on her mother’s shoulder. And Poppy’s mother was sobbing. Poppy pulled back from the doorway. Oh, my God. I’ve got it. She’d never seen her mother cry before. Not when Poppy’s grandmother had died, not during the divorce from Poppy’s father. Her mother’s specialty was coping with things; she was the best coper Poppy had ever known. But now . . . I’ve got it. I’ve definitely got it. Still, maybe it wasn’t so bad. Her mom was shocked, okay, that was natural. But it didn’t mean that Poppy was going to die or anything. Poppy had all of modern medicine on her side. She kept telling herself this as she edged away from the waiting room. She didn’t edge fast enough, though. Before she got out of earshot, she heard her mother’s voice, raised in something like anguish. â€Å"My baby. Oh, my little girl.† Poppy froze. And then Cliff, loud and angry: â€Å"You’re trying to tell me there’s nothing?† Poppy couldn’t feel her own breathing. Against her will, she moved back to the door. â€Å"Dr. Loftus is an oncologist; an expert on this sort of cancer. She can explain better than I can,† Dr. Franklin was saying. Then a new voice came – the other doctor. At first Poppy could only catch scattered phrases that didn’t seem to mean anything: adenocarcinoma, splenic venous occlusion, Stage Three. Medical jargon. Then Dr. Loftus said, â€Å"To put it simply, the problem is that the tumor has spread. It’s spread to the liver and the lymph nodes around the pancreas. That means it’s unresectable – we can’t operate.† Cliff said, â€Å"But chemotherapy . . .† â€Å"We might try a combination of radiation and chemotherapy with something called 5-fluorouracil. We’ve had some results with that. But I won’t mislead you. At best it may improve her survival time by a few weeks. At this point, we’re looking at palliative measures – ways to reduce her pain and improve the qualityof the time she has left. Do you understand?† Poppy could hear choking sobs from her mother, but she couldn’t seem to move. She felt as if she were listening to some play on the radio. As if it had nothing to do with her. Dr. Franklin said, â€Å"There are some research protocols right here in southern California. They’re experimenting with immunotherapy and cryogenic surgery. Again, we’re talking about palliation rather than a cure – â€Å" â€Å"Damn it!† Cliff’s voice was explosive. â€Å"You’re talking about a little girl! How did this get to – to Stage Three – without anybody noticing? This kid was dancing all night two days ago.† â€Å"Mr. Hilgard, I’m sorry,† Dr. Loftus said so softly that Poppy could barely pick up the words. â€Å"This kind of cancer is called a silent disease, because there are very few symptoms until it’s very far advanced. That’s why the survival rate is so low. And I have to tell you that Poppy is only the second teenager I’ve seen with this kind of tumor. Dr. Franklin made an extremely acute diagnosis when he decided to send her in for testing.† â€Å"I should have known,† Poppy’s mother said in a thick voice. â€Å"I should have made her come in sooner. I should have – I should have – â€Å" There was a banging sound. Poppy looked around the door, forgetting to be inconspicuous. Her mother was hitting the Formica table over and over. Cliff was trying to stop her. Poppy reeled back. Oh, God, I’ve got to get out of here. I can’t see this. I can’t look at this. She turned and walked back down the hall. Her legs moved. Just like always. Amazing that they still worked. And everything around her was just like always. The nursing station was still decorated for the Fourth of July. Her suitcase was still on the padded window seat in her room. The hardwood floor was still solid underneath her. Everything was the same – but how could it be? How could the walls be still standing? How could the TV be blaring in the next room? I’m going to die, Poppy thought. Strangely enough, she didn’t feel frightened. What she felt was vastly surprised. And the surprise kept coming, over and over, with every thought being interrupted by those four words. It’s my fault because (I’m going to die) I didn’t go to the doctor’s sooner. Cliff said â€Å"damn† for me (I’m going to die). I didn’t know he liked me enough to swear. Her mind was racing wildly. Something in me, she thought. I’m going to die because of something that’s inside me, like that alien in the movie. It’s in me right now. Right now. She put both hands to her stomach, then pulled up her T-shirt to stare at her abdomen. The skin was smooth, unblemished. She didn’t feel any pain. But it’s in there and I’m going to die because of it. Die soon. I wonder how soon? I didn’t hear them talk about that. I need James. Poppy reached for the phone with a feeling that her hand was detached from her body. She dialed, thinking, Please be there. But this time it didn’t work. The phone rang and rang. When the answering machine came on, Poppy said, â€Å"Call me at the hospital.† Then she hung up and stared at the plastic pitcher of ice water by her bedside. He’ll get in later, she thought. And then he’ll call me. I just have to hang on until then. Poppy wasn’t sure why she thought this, but suddenly it was her goal. To hang on until she could talk to James. She didn’t need to think about anything until then; she just had to survive. Once she talked to James, she could figure out what she was supposed to be feeling, what she was supposed to do now. There was a light knock at the door. Startled, Poppy looked up to see her mother and Cliff. For a moment all she could focus on was their faces, which gave her the strange illusion that the faces were floating in midair. Her mother had red and swollen eyes. Cliff was pale, like a piece of crumpled white paper, and his jaw looked stubbly and dark in contrast. Oh, my God, are they going to tell me? They can’t; they can’t make me listen to it. Poppy had the wild impulse to run. She was on the verge of panic. But her mother said, â€Å"Sweetie, some of your friends are here to see you. Phil called them this afternoon to let them know you were in the hospital, and they just arrived.† James, Poppy thought, something springing free in her chest. But James wasn’t part of the group that came crowding through the doorway. It was mostly girls from school. It doesn’t matter. He’ll call later. I don’t have to think now. As a matter of fact, it was impossible to think with so many visitors in the room. And that was good. It was incredible that Poppy could sit there and talk to them when part of her was farther away than Neptune, but she did talk and that kept her brain turned off. None of them had any idea that something serious was wrong with her. Not even Phil, who was at his brotherly best, very kind and considerate. They talked about ordinary things, about parties and Rollerblading and music and books. Things from Poppy’s old life, which suddenly seemed to have been a hundred years ago. Cliff talked, too, nicer than he had been since the days when he was courting Poppy’s mother. But finally the visitors left, and Poppy’s mother stayed. She touched Poppy every so often with hands that shook slightly. If I didn’t know, I’d know, Poppy thought. She isn’t acting like Mom at all. â€Å"I think I’ll stay here tonight,† her mother said. Not quite managing to sound offhand. â€Å"The nurse said I can sleep on the window seat; it’s really a couch for parents. I’m just trying to decide whether I should run back to the house and get some things.† â€Å"Yes, go,† Poppy said. There was nothing else she could say and still pretend that she didn’t know. Besides, her mom undoubtedly needed some time by herself, away from this. Just as her mother left, a nurse in a flowered blouse and green scrub pants came in to take Poppy’s temperature and blood pressure. And then Poppy was alone. It was late. She could still hear a TV, but it was far away. The door was ajar, but the hallway outside was dim. A hush seemed to have fallen over the ward. She felt very alone, and the pain was gnawing deep inside her. Beneath the smooth skin of her abdomen, the tumor was making itself known. Worst of all, James hadn’t called. How could he not call? Didn’t he know she needed him? She wasn’t sure how long she could go on not thinking about It. Maybe the best thing would be to try to sleep. Get unconscious. Then she couldn’t think. But as soon as she turned out the light and closed her eyes, phantoms swirled around her. Not images of pretty bald girls; skeletons. Coffins. And worst of all, an endless darkness. If I die, I won’t be here. Will I be anywhere? Or will I just Not Be at all? It was the scariest thing she’d ever imagined, Not-Being. And she was definitely thinking now, she couldn’t help it. She’d lost control. A galloping fear consumed her, made her shiver under the rough sheet and thin blankets. I’m going to die, I’m going to die, I’m going to – â€Å"Poppy.† Her eyes flew open. For a second she couldn’t identify the black silhouette in the darkened room. She had a wild idea that it was Death itself coming to get her. Then she said, â€Å"James?† â€Å"I wasn’t sure if you were asleep.† Poppy reached for the bedside button that turned on the light, but James said, â€Å"No, leave it off. I had to sneak past the nurses, and I don’t want them to throw me out.† Poppy swallowed, her hands clenched on a fold of blanket. â€Å"I’m glad you came,† she said. â€Å"I thought you weren’t going to come.† What she really wanted was to throw herself into his arms and sob and scream. But she didn’t. It wasn’t just that she’d never done anything like that with him before; it was something about him that stopped her. Something she couldn’t put her finger on, but that made her feel almost . . . frightened. The way he was standing? The fact that she couldn’t see his face? All she knew was that James suddenly seemed like a stranger. He turned around and very slowly closed the heavy door. Darkness. Now the only light came in through the window. Poppy felt curiously isolated from the rest of the hospital, from the rest of the world. And that should have been good, to be alone with James, protected from everything else. If only she weren’t having this weird feeling of not recognizing him. â€Å"You know the test results,† he said quietly. It wasn’t a question. â€Å"My mom doesn’t know I know,† Poppy said. How could she be talking coherently when all she wanted to do was scream? â€Å"I overheard the doctors telling her. . . . James, I’ve got it. And . . . it’s bad; it’s a bad kind of cancer. They said it’s already spread. They said I’m going to . . .† She couldn’t get the last word out, even though it was shrieking through her mind. â€Å"You’re going to die,† James said. He still seemed quiet and centered. Detached. â€Å"I read up on it,† James went on, walking over to the window and looking out. â€Å"I know how bad it is. The articles said there was a lot of pain. Serious pain.† â€Å"James,† Poppy gasped. â€Å"Sometimes they have to do surgery just to try to stop the pain. But whatever they do, it won’t save you. They can fill you full of chemicals and irradiate you, and you’ll still die. Probably before the end of summer.† â€Å"James – â€Å" â€Å"It will be your last summer – â€Å" â€Å"James, for God’s sake!† It was almost a scream. Poppy was breathing in great shaking gulps, clinging to the blankets. â€Å"Why are you doing this to me?† He turned and in one movement seized her wrist, his fingers closing over the plastic hospital bracelet. â€Å"I want you to understand that they can’t help you,† he said, ragged and intense. â€Å"Do you understand that?† â€Å"Yes, I understand,† Poppy said. She could hear the mounting hysteria in her own voice. â€Å"But is that what you came here to say? Do you want to kill me?† His fingers tightened painfully. â€Å"No! I want to save you.† Then he let out a breath and repeated it more quietly, but with no less intensity. â€Å"I want to save you, Poppy.† Poppy spent a few moments just getting air in and out of her lungs. It was hard to do it without dissolving into sobs. â€Å"Well, you can’t,† she said at last. â€Å"Nobody can.† â€Å"That’s where you’re wrong.† Slowly he released her wrist and gripped the bed rail instead. â€Å"Poppy, there’s something I’ve got to tell you. Something about me.† â€Å"James . . .† Poppy could breathe now, but she didn’t know what to say. As far as she could tell, James had gone crazy. In a way, if everything else hadn’t been so awful, she might have been flattered. James had lost his consummate cool – over her. He was upset enough about her situation to go completely nonlinear. â€Å"You really do care,† she said softly, with a laugh that was half a sob. She put a hand on his where it rested on the bed rail. He laughed shortly in turn. His hand flipped over to grasp hers roughly; then he pulled away. â€Å"You have no idea,† he said in a terse, strained voice. Looking out the window, he added, â€Å"You think you know everything about me, but you don’t. There’s something very important that you don’t know.† By now Poppy just felt numb. She couldn’t understand why James kept harping on himself, when she was the one about to die. But she tried to conjure up some sort of gentleness for him as she said, â€Å"You can tell me anything. You know that.† â€Å"But this is something you won’t believe. Not to mention that it’s breaking the laws.† â€Å"The law?† â€Å"The laws. I go by different laws than you. Human laws don’t mean much to us, but our own are supposed to be unbreakable.† â€Å"James,† Poppy said, with blank terror. He really was losing his mind. â€Å"I don’t know the right way to say it. I feel like somebody in a bad horror movie.† He shrugged, and said without turning, â€Å"I know how this sounds, but . . . Poppy, I’m a vampire.† Poppy sat still on the bed for a moment. Then she groped out wildly toward the bedside table. Her fingers closed on a stack of little crescent-shaped plastic basins and she threw the whole stack at him. â€Å"You bastard !† she screamed, and reached for something else to throw. How to cite Night World : Secret Vampire Chapter 4, Essay examples

Impacts Of the Revenue Recognition Changes - Myassignmenthelp.Com

Question: Discuss about the Impacts Of the Revenue Recognition Changes. Answer: 718 Geelong Street, Melbourne, VIC 3000 2 January 2018 Christopher Sampson Managing Director, Beachlife Ltd Level 7, 927 William Street, Brisbane QLD-4000 Dear Christopher Sampson The email send on 13 November 2017 was acknowledged by me, where accounting issues had been highlighted that needed adequate advice. Amendments or advice on two different type of entries had been required by you. I whole heartedly assure you that my accounting team has all the adequate experience, which is needed for addressing the issues. Moreover, all the relevant adjustments that needs to be presented to the board are depicted in the letter, which could help in adjusting all the entries and display correct financial condition of your company. I thank you for providing our organisation with the opportunity to help you with your accounting issues and we have provided all the relevant source with the advice, which could help in nullifying the accounting issues. Being a public limited company Beachlife Ltd needs to be comply with all the regulations and acts imposed by regulators such as Corporation Act 2001. In addition, it also needs to comply with Section 296, Section 334 and Section 292, which directly states the preparation of Financial report with all the accounting standard and regulations (Aasb.gov.au 2018). The company also needs to be comply with the AASB standard in drafting the financial report, which has standards and paragraph in addressing different issues of accounting. Hence, the advice needed for the accounting issues will comply with AASB standard and regulation. Moreover, the letter addressed problems regarding warranty expenses and losses, which will incur in immediate future. Identifying the methods in which infringement claim can be recorded in annual report: The infringement claim is mainly identified to have different chance of occurrence in next fiscal year, which could be recoded in form of contingency liability in the current annual report. This infringement claim is mainly a future expenses, which will be conducted by the company due to actions taken in past. According to AASB 137 paragraph 10, accommodation of contingency liability can be conducted by companies in their annual report in grounds of futures expenses (Aasb.gov.au 2018). In paragraph 10, adequate assumption of the expenses is mainly listed, which needs to be conducted by the company in their annual report. Moreover, AASB 137 also states the possibility of obligation, which might arise from past event and its occurrence in future is uncertain. Therefore, the transaction will be recorded in balance sheet under contingency liability section. Particulars Probability Value 1st chance 30% $87,000,000 2nd chance 40% $30,000,000 3rd chance 60% $50,000,000 The above table mainly represents the probability of the expenses, which might incur from the infringement patent claim. In addition, the highest probability section must be recorded in the contingency liability, as it has the highest chance of occurrence. Hence, the contingency liability section will mainly include a patent infringement claim of $50,000,000 in the annual report. Therefore, the board could adequately enlist the expenses under contingency liability. Identifying the methods used in recording sales and warranty expenses: The second listed problem that was faced by Beachlife Ltd is the accounting treatment of sales and warranty expenses. In the current situation, AASB 137 can be identified to have the appropriate measure in dealing with the warranty expenses, as it can be conducted in next fiscal year. Therefore, AASB 137 paragraph 14(a) directly states the estimation of obligation, which increases the expenses provision of the company increase their expenses provision (Aasb.gov.au 2018). AASB 118 paragraph 9 directly states the revenue recognition method, which is used by the company in identifying its sales (Komninos and Cameron 2017). The sale of equipment is mainly conducted in the current fiscal year, where the payment is also competed. Hence, the record of sales will be conducted in current fiscal year with a contingency liability addressing the warranty expenses, which might be incurred by the company. Consequently, all information regarding the accounting issues has been disclosed in the letter with specific guidance to AASB standards. The identified measures can be presented to the board for addressing the accoutring issues and adequately draft the annual report. Thus, the board could depict their actual financial position in the annual report. With the details provided in the letter, I hope to clear all the clarification, which was enlisted in the email sent on 13 November, 2017. For any kind of further clarification on other accounting issues kindly contact Magenta and Associates. Looking forward to hearing from you. Regards Lisa Magenta Manager Magenta and Associates 718 Geelong Street, Melbourne, VIC 3000 Reference and Bibliography: Aasb.gov.au. (2018). [online] Available at: https://www.aasb.gov.au/admin/file/content105/c9/AASB137_07-04_COMPoct10_01-11.pdf [Accessed 03 Jan. 2018]. Adhariani, D., Sciulli, N. and Clift, R., 2017. Quantitative Optimisation Model, Results and Discussion. In Financial Management and Corporate Governance from the Feminist Ethics of Care Perspective(pp. 209-284). Springer International Publishing. Komninos, J. and Cameron, R.B., 2017. IMPACTS OF REVENUE RECOGNITION CHANGES IN THE CONSTRUCTION INDUSTRY. Ritchie, M., 2015. What is air worth? Appropriately pricing landfills.Waste+ Water Management Australia,42(2), p.46.

Women Seen Through Poems an Example of the Topic All Posts by

Women Seen Through Poems The poem entitled Lock of Berenice describes the behavior and attitude of ancient women as compared to the women emerging nowadays in the 20th century. Lock of Berenice examines the gender dynamics of the female characters in this poem. Their attitudes were given an emphasis that their extreme love for the opposite sex or their spouse may lead them into their own vulnerability and failure. In so doing, the poet would like to impart a message for women to be extra careful in their affairs so as not to regret their actions in the end. Moreover, the author of the poem discusses the danger for the impulsive kind of love among women. He implied that when women make use of their hearts and bodies more than their minds, it is more likely that they will get hurt and feel frustrated in the end so they should balance the three and live a happier life with less expectations and stronger ego with the sense of independence. It was also stressed that women should realize that true love is more tha n the need of bodily pleasure. It extends to the absence of the body, and it is more on loyalty, faith, hope, and trust beyond distance. Need essay sample on "Women Seen Through Poems" topic? We will write a custom essay sample specifically for you Proceed Introduction This paper focuses on analyzing the poem Lock of Berenice by Catallus, Lombardo, and Rayor. It seeks to examine the gender dynamics of the female characters in this poem and how these women are described to depict the attitudes and behavior of most women in reality during the ancient times and even at present. Readers are therefore expected to learn the characteristics of women in the past to understand why women display certain kinds of behavior today. Gender Dynamics in the Poem Lock of Berenice is a poem describing the behavior and attitude of ancient women. During the ancient times, women were known to be so submissive, dependent, and extremely faithful to their husbands up to the extent that they are willing to make sacrifices just to be with their loved ones and keep them around. Be it a queen or a peasant, women are known to stand by their loved ones side no matter what it costs them (their life, virginity, even their selves). Women stand with conviction and struggle to maintain their pledge with their husbands in marriage upon believing their exchange of vows that nothing could put them apart, the vow otherwise known as Till death to us part. Relatively, with respect to the poems gender dynamics, the following was extracted from the poem: This Conon has also observed in the velvet night sky, / yours truly, a lock of hair from Berenice's head,/ glowing serenely, which she dedicated to All Goddesses,/ stretching out her slender arms in supplication,/ wha t time the king, her newlywed husband, sated and proud,/ sallied froth to annex Syria to his realm,/ displaying, I might add, on his royal person the marks,/ of the previous nigh's struggle for virgin spoils. This stanza describes what Conon the astronomer observed from the constellation that represents and resembles the lock of hair that former Berenice offered in place of the assured safety of her husbands travel going home. Thus, this instance showed the dynamics and characteristics of women being strong with conviction, of being a fighter, and being sacrificial at best and aggressive or impulsive at worst for those whom they love. In addition, it was showed in the poem that Berenice was willing to go up to the extent of sacrificing and offering herself to the gods in place of her husbands safe trip. Importance in Understanding Ancient Women In this poem, the attitudes of women were given an emphasis that their extreme love for the opposite sex or their spouse may lead them into their own vulnerability and failure. In so doing, the poet would like to impart a message for the women to be extra careful in their affairs so as not to regret their actions in the end: So this is my plea: You virgins blessed by the bridal torch, / before offering your bodies to your ardent husbands, / before you even pull off your dress to bare your nipples, / offer me some ointment from your onyx jar- / but only if you're devoted to what a chaste bed allows. Conclusion Lock of Berenice is a poem which describes the attitudes and behavior of women in the ancient times and even at present. As women were depicted in the poem, when in love, they are shown to have the tendency for aggression and impulsiveness at worst. Women at their best on the other hand, could sacrifice everything just to fight for their love and be with their loved ones for the rest of their lives. Moreover, the author of the poem discusses the danger for the impulsive kind of love among women. The author implied that when women makes use of their hearts and bodies more than their minds, it is more likely that they will get hurt and feel frustrated in the end. Further, it was also stressed that women should realize that true love is more than the need of bodily pleasure. Therefore, true love in this poem means extending to the shallow meaning and significance of intimacy in relationships and implies the readiness to face the absence of the body mechanisms. In Lock of Berenice, the a uthor relayed the message by putting together some of the women characters who showed that real love is more on loyalty, faith, hope, and trust beyond distance rather than concentrating on personal satisfaction and impulses. Reference Fantham, E., Foley, H.P., Kampen, N. B., Poeroy, S. B., & Shapiro, H. A. (1988). Lock of Berenice. Women in the Classical World (pp. 1-93). New York: Oxford University Press.

10 Tips for Success with Outbound Marketing on LinkedIn

10 Tips for Success with Outbound Marketing on LinkedIn Outbound Marketing on LinkedIn – Tips from Dafna Rolls Ish of D|Rolls Associates Last week, you may have read about my adventures in Israel without a tour bus. One of the events I highlighted was my presentation to a standing-room-only audience at Google Campus Tel Aviv. The event included an enlightening talk by Dafna Rolls Ish-Shalom, CEO at D|Rolls Associates, about how to conduct outbound marketing on LinkedIn. What is Outbound Marketing? Outbound marketing on LinkedIn differs from inbound marketing. Inbound includes â€Å"making noise in a good way,† like publishing articles and participating actively in groups. In contrast, outbound marketing on LinkedIn entails understanding your target market and what types of people or companies you want to approach, and then creating a campaign to reach them. Dafna focused on B2B strategies, but many of her tips apply to job seekers as well. Regardless of your business or career situation, LinkedIn is an extremely strong tool for creating an initial connection – and you can use it to forge ongoing connections as well. As Dafna pointed out, while not everyone will connect, and not everyone who does will continue the conversation, either way you’re creating awareness. You’re starting a conversation- and that has value. Dafna’s Top Tips on How to Succeed with Your Outbound Marketing on LinkedIn Identify and research your target market. Who are they? If they are investors, what type of investor? If they are CTOs, what type of companies do they work for? Once you know who they are, find out what projects they’ve been involved with in the past. Read their profiles and find out who you know in common, including any mutual connections you have at their company. Personalize and customize your connection requests. Tips on how to do that are in my book, How to Write a KILLER LinkedIn Profile. How you approach a person depends on the audience. You’d write a different message to a client than you would to a potential investor or partner. With anyone, the initial contact should be short and sweet. Don’t overwhelm with detail. Provide additional information as the relationship develops.For your first message, you might say something like, â€Å"I see you are involved with XYZ company. I’d like to speak with you about x venture.† Perhaps mention a common connection or an article the person published. Show the person you know who they are and that you care. If they respond, don’t leave them hanging. Keep the conversation going. Even a day’s delay can lose the connection. Practice! Start your campaign with your B-level list first, and use the response you receive to understand the mind of the decision-makers who are your target. Don’t make beginners’ mistakes with your A-list! Use a CRM (Dafna recommended Hubspot). Track which campaigns are effective and which audiences respond best to your message. And to state the obvious, create and maintain a database and ensure it’s accurate and up-to-date. You’re only as good as your leads. Connect with your colleagues throughout your career. You never know when you will benefit from those connections! Also don’t be shy about asking for and providing introductions – and recommendations. Move the conversation from LinkedIn to the phone or even a video call. Whenever you talk to someone in a business context, call from a quiet place – professionalism is more important than calling back fast when there is noise around (this one I learned the hard way). Always smile – it changes the tone of your voice. And be prepared for small talk. Check the weather, sports, events wherever your client is. Those details truly make a difference. Look professional. If you’re calling from home in your pajamas, put on a scarf so no one knows you just got out of bed! My favorite trick is putting on a suit jacket over my yoga clothes. Be on the lookout for how you can meet someone’s needs. Even if someone calls to sell you something, you never know when you might turn that into business for you! Use trade shows and conferences as an opportunity to connect with your LinkedIn network. If you’re attending something, post on LinkedIn saying â€Å"I’ll be in Paris for the xx event, and would like to meet xx people†¦Ã¢â‚¬Å" Also join any specific LinkedIn groups that might exist for the trade show or conference. Optimize your profile and your company page. Your leads will check them! How to Write a KILLER LinkedIn Profile will teach you how to do that. Remember that optimizing your LinkedIn profile requires ongoing activity – publishing articles, posting to groups, and sharing updates and photos about your professional activities. Use hashtags to tag people and companies in images so that they are more likely to read your posts. And if you have a company page, use it! Share recommendations you receive from clients, as well as posting open positions in your company. While all of this might seem overwhelming, it’s essential that you set aside time every day to check your profile and work on lead generation. If that is not possible, don’t hesitate to use an experienced ghost writer who will do this for you with approved scripts and target lists. D|Rolls, based in Israel, has proven these strategies work. She has gotten meetings for top US food retailers for an Israeli company, set up meetings for CEOs during their travels, and landed qualified meetings with VCs in New York City for an investment round – all by starting a conversation on LinkedIn. What are your goals for outbound marketing on LinkedIn? If you’re looking for support on meeting them, please reach out!

Comparative Financial Analysis of Ryan Air & Easy Jet for Financial Assignment

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System Development Assignment Example | Topics and Well Written Essays - 250 words

System Development - Assignment Example As SDLC is comprised of seven distinct stages: planning, analysis, design, development, testing, execution, and maintenance. This paper takes a detailed explanation on whether or not all systems development projects use the SDLC. Further, will determine whether or not it’s wise to recommend the SDLC as a CTO for all my organizations’ technology projects. In every project there must be activities associated with project initiation, planning, analysis, design, execution, and deployment. The use of the SDLC framework is mandatory for all major  information technology  development projects and is also applicable for smaller IT efforts. The nature of the project determines the best approach to use. In order for the information system to succeed, it’s mandatory to use all seven phases. Although SDLC has many different versions of information systems, follow-up with different steps as well (Avison & Fitzgerald 2006). Sarkar et al (2006), note that there are advantages and disadvantages in the SDLC systems. By understanding and learning these differences will help in the process of considering using an SDLC system. Whether or not you or your organization will ever become interested in using these systems; the knowledge of their existence and the capabilities that they offer will be an asset of ones awareness. The Software development lifecycles (SDLC) help to describe the processes, procedures, and artefacts a team is used in an organization. When recommending the SDLC implementation, all of these methodologies they have places where they work well and where they do not. Cockburn (2000) indicates that the factors that go into selecting an SDLC include team location, team size, the risk of errors, when to market, the number of probable changes, how long the project last, and maintenance releases will be required. Further, understanding the basic concepts of software development