Alladin Essay

I enjoy going to the movies. My experience with movies began when my mom and dad first took me to watch â€Å"Alladin†(1992) a Disney feature film. I remember the long line of kids with their parents queuing up for popcorn and soda right before entering the darkened theater. If there was one word to describe how I felt and must have looked while watching what seemed to me giant cartoon characters dancing and singing on the big screen, I am guessing it would be â€Å"spellbound†. Nowadays, my affinity with the movies remains. To me there’s nothing better than settling down with popcorn, a soda, and perhaps a slice of pizza and maybe some candy while waiting for the movie to start. For anywhere between $7. 00-$9. 50, I can spend about a couple of hours eating while losing myself in the story that I have stood in line for to watch. There’s nothing else for me to do but sit back, relax and enjoy the program†¦Or at least that’s what’s supposed to happen. Like most â€Å"adult† relationships, my relationship with the movies has come to be of a â€Å"love/hate† nature. While I still enjoy the films, often I find my reverie and trip to â€Å"a state of mental suspension† interrupted by the most unbelievable and dismaying things. For example, comedies are a favorite of mine. Whether through slapstick or the more sophisticated and witty comedies, I enjoy a good joke as much as the next person does. Unfortunately, when that â€Å"next person’s† version of a laugh is loud and unrestrained and mixed with comments of â€Å"Boy I sure didn’t see that coming! that persists even after the funny part is through, it can rather put a crimp on my personal enjoyment. Date movies aren’t much better either. It can get rather difficult to distinguish whether the sounds I’m hearing are coming from the film or from the row behind me. I’ve noticed that in particularly mushy scenes, it is not unusual to hear sotto voce whispers of sweet nothings among the courting couples and giggling among the teenaged girls in the audience every time the lead characters would kiss . It can also be rather irritating when, in the middle of a rather climactic scene, some person’ s mobile phone would just go off ringing. Only three things can possibly happen then. One, the ringing is suddenly silenced by the apologetic offender hitting either the â€Å"reject† or â€Å"off† button. Two, ringing phone will be answered and â€Å"I’ll call you back† will be quickly whispered. Three, offender will let the phone play out the whole of his ring tone too mortified to admit ownership of the ringing phone and practically ruining two minutes o or more of the film for the rest of the audience. Of course I haven’t even mentioned this very select group of people who just can’t not take the call †¦ It can be unbelievable how important some people seem to think they are that they forget that they are intruding on the rights of others. And then there are also these people who seem to think that it is their sworn duty and obligation to provide a running commentary of the film’s story. For some reason, some people who have seen the film before and have gone to watch the movie again with friends feel obligated to assure their companions â€Å"Don’t worry. The bomb won’t explode. Just you wait and so-and-so hero will arrive in just a few seconds. † After which they proceed to detail how the hero or heroine will save the day. It can get rather tempting to just turn around and admonish them for this. If it’s not the plot spoilers, there are people who just can’t keep their emotions to themselves. I remember one time when I was sitting watching the film â€Å"Constantine† (2005) and heard several screams of the word â€Å"Run† or â€Å"Hide! in about five different languages from the audience. If I ever needed proof of how culturally diverse America has become, well there it was. Don’t get me wrong though. Despite all these, my enjoyment of the silver screen remains. While I admit that there were a few times when I â€Å"cheated† and just opted for a quiet night at home with some select DVD’s and some snacks on my sofa, I still go back to the movie theater. I suppose it can be viewed as a quirk of mine but I do miss the battle of wills I get into with my next-seat neighbor on who claims â€Å"rights† to the armrest separating our seats. I miss the â€Å"stand off† that takes place between myself and the guy behind me after I ask him to please take his foot off my seat back. All these things do not diminish my excitement of seeing the anticipation and enjoyment shared on the audience’s faces including my own as the movie starts its magic with the flashing of its beginning credits. Most of all, I look forward to the many and various reactions among the audience as the final credits roll on the screen and the house lights come on. It’s sad that some people can’t seem to fully appreciate the movie-going experience and treat it along with its audience with the respect they deserve. For me, despite the not so nice experiences in the movie house, the magic and excitement of going to the movies still exist. Our relationship endures and remains strong.

Ancient Culture of Mesopotamia Essay

Between 3000-550BC, the civilization of the culture of Mesopotamia, also known as â€Å"The Land Between Two Rivers† was at its peak. Unfortunately, much of Mesopotamia’s contributions to the history of human civilization go unnoticed. The limited history available on this magnificent land shows that a great deal of human civilization begun in Mesopotamia. This is proven by its extensive trade routes, outstanding leaders, and astronomical development in technology that came into being in the ancient Mesopotamia. Undoubtedly, the ancient culture in Mesopotamia was the epitome of civilization. Duker and Spielvogel enumerate a number of aspects that need to considered for a culture to be referred to as civilized (7). They include the existence of written laws, intensive agriculture, division of labor, highly structured communities, market economy, among other variables. Thus, drawing from these elements that dictate civilizations, this essay attempts to explain why the ancient culture of Mesopotamia deserves to be called a civilization. By 3000 BC, the Sumerians, people of unknown origin had expanded the cities in Mesopotamia. During this period, they began to exercise political and economic control over other parts of the vast Mesopotamia. In addition, they formed city states, the most basic units of civilization in Mesopotamia. To start with, it is necessary to consider how Mesopotamia was divided. Mesopotamia was divided into what is now referred to as Sumerian cities. Walls surrounded these cities with towers for defense shooting up high to 35 feet. Uruk, for instance, was a city heavily protected by Sumerians’ remarkable creativity and innovation. The buildings in Mesopotamia were outstanding. Made of sun-dried-bricks and bound together by mud, Sumerians, both peasants put up dwellings that housed their households. Evidently, Mesopotamia has displayed the most artistic and creative architecture made of bricks of all time. Secondly, the economic might of the people of Mesopotamia further proves the level of civilization exhibited by Mesopotamia’s culture. Sumerian cities were predominantly agricultural. However, Mesopotamians practiced other economic aspects such as commerce and industry. For instance, they produced metalwork, pottery, and woolen textiles. In a display of their established trade market economy, Mesopotamians exchanged their agricultural products such as dried fish, barley, and wheat for imports that included copper, timber, and tin. Trade in Mesopotamia was made even easier with the introduction of carts with wheels. Duker and Spielvogel postulate that close to 90% of the entire Mesopotamian population practiced agriculture (8). With the increase in the numbers of Sumerian cities, Mesopotamia saw the need for the creation of more elaborate leadership structures. Thus in 2340 BC, the city states were abolished and more expansive and inclusive concept of leadership came into force, the empire. Mesopotamia did not only thrive on extensive and highly structured trade routes it enjoyed the leadership of a flourishing system of governance. Despite having fallen almost the time when city states were abolished ushering in the concept of an empire, Mesopotamia had accomplished leaders. Sargon I, for instance, was able to bring together the vast land of civilized people together and foster unity, which further gave his subjects the peace necessary for development. Along with the highly structured and remarkably efficient government systems was the rule of law that existed in Mesopotamia. The Code of Hammurabi, for instance, was a collection of laws that provided a platform for exercising justice in Mesopotamia. Just as most laws in this day and age are strict, Duker and Spielvogel give an insight into how these laws were enforced (9). The Hammurabi Code is proof of a civilized ancient society with strict rules that came with strict punishments for breach any. As far as religious aspects of this ancient culture were concerned, it is evident that the people of Mesopotamia were spiritual. In Mesopotamia, religion was led by priests who were accorded respect and valued by everyone including the kings. They believed in the existence of gods who were said to be at the helm of all the endeavors in Mesopotamia. It was in this effect that kings and other leaders had the responsibility of dedicating monuments and offerings for the gods for their much needed favor, especially at times of war. With many gods to be observed by the Mesopotamians, it suffices to say that religion was based on polytheism. Another aspect of ultimate importance in the ancient culture of Mesopotamia is that of the invention of arts and sciences. At around 3000 BC, the Sumerians introduced a system of writing that they referred to as cuneiform. Out of reeds, they inscribed wedge-shaped writings on clay tablets. The tablets were then baked, and once dry, they left permanent impressions that have continued to be sources of fascinating literature of this ancient society. It is from this invention that the art of writing began, without which we would have known nothing about writing. Therefore, it is agreeable that the ancient culture of Mesopotamia was civilized. Initially, Sumerian art of writing began with pictures of concrete objects, but gradually developed to form a phonetic system that made it possible for them to put abstract ideas into writing. Tracking the importance of writing in the ancient Mesopotamia, Duker and Spielvogel show how writing was vital to the people of Mesopotamia (13). With writing came the practice of keeping records of previous activities in addition to enhancing non-verbal communication. In addition to the outstanding art, Mesopotamians made incredible achievements as far as scientific discoveries are concerned. Arguably, their contributions to the math we perform today never go unnoticed. Thus, Mesopotamians played a pivotal role in the field of mathematics and astronomy. Duker and Spielvogel suggest that Mesopotamian culture ushered in a wave of technological advancements that no man had ever known (12). The period between 3000- 550 BC saw great scientific revolutions in Mesopotamia that led to the invention of exponents and roots in mathematics. Surprisingly, 4000 years later, no such discoveries have been made, discoveries so simple that no man has been able to improve on. With this breakthrough in mathematics and geometry, Sumerians could now employ this new concept in their various architectural designs. For instance, it was after the introduction of architectural concepts of arch, dome, and vaulted ceilings used in designing dwellings in Mesopotamia. Consequently, more people could fit into less space because of the new and effective designs of the dwellings. On the same note, it is paramount to note that it was in Mesopotamia that the numbers we now see in math were first coined. Mesopotamians devised the numbering, which they used in astronomy and keeping their calendar. With their newly found mathematical concept, they were able to base their calendar on the on the 12 lunar months. Duker and Spielvogel further use the elaborate trading system in Mesopotamia to illustrate how civilized it was (7). History suggests that Mesopotamia had the most civilized trading system with its trading routes running from Egypt to India. Initially, most nations of Mesopotamia’s age had trades that only operated within villagers. However, in Mesopotamia, trade extended beyond its borders through which Mesopotamia obtained most of its commodities through barter trade. Thus, it is through these far-reaching trade routes that one can confidently argue that the ancient culture of Mesopotamia had an immense deal of civilization. At the mention of Mesopotamia and civilization, one never fails to note the early forms of education systems that existed during this period. In Mesopotamia, Sumerians had devised a way of educating the young members of the society how to read and write Algaze 8). However, this never came to be until the art of writing was discovered. The Sumerians came up with what they referred to as writing schools that provided avenues through which early scholars learned creative writing (Algaze 6). These centers formed vibrant systems of apprentice. It was in the apprentice schools that craftsmen and artists trained on the job. They offered training on woodwork, metal work among other forms of art. Through this early system of education, other skills such as brewing and baking were taught. On the other hand, Sumerian schools provided graduates who later served as scribes in palaces, temples, and other affluent dwellings. Others proceeded to become instructors in other learning centers. Finally, it is necessary to look at how Mesopotamia displayed civilization via the field of medicine. It is evident that Mesopotamia was at the heart of the invention of practical medicine. Archaeologists have stumbled on pharmaceutical tablets that are said to have cured wounds, venereal diseases among other ailments of the ancient times. Whist other places are said to have resorted to dancing to drive away headaches; Mesopotamians had made a breakthrough in the field of medicine and were actually treating headache (Algaze 5). This only serves to demonstrate how the ancient culture of Mesopotamia was civilized. Therefore, in view of the compelling evidence of civilization, it suffices to say that the ancient culture of Mesopotamia was civilized. It is obvious to draw a conclusion that owing to Mesopotamia’s highly structured and elaborate leadership system, trade routes, technological advancements, educational systems, and well established religious system the culture of Mesopotamia is an ideal example of civilization of the ancient times. It is evident that, most of the technologies available today have a history with Mesopotamia. From carts with wheels to mathematical functions, symbols of Mesopotamia’s culture are evident. Thus, using Duker and Spielvogel’s elements as a yardstick against which to measure civilization, it is evident that Mesopotamia’s ancient culture did exhibit most of the elements therefore, deserves to be called a civilization. Works Cited Algaze, Guillermo. Ancient Mesopotamia at the Dawn of Civilization: The Evolution of an Urban Landscape. Chicago: University of Chicago Press. 2008 Print. Duker, William & Spielvogel, Jackson. The Essential World History. 6th edition, Wadsworth Publishing 2011. Print.

Implications of Space and Time for Distributed Work Essay

The study conducted by Suprateek Sarker and Sundeep Sahay aims to understand the effects of differences in terms of space and time based on observations done on an information systems development (ISD) project conducted by a virtual team. To accomplish the task, the researchers and coordinators observed several US-Norwegian systems development teams and gathered communication logs from the teams observed, from which they identified both the associated problems and strategies in terms of time and space related issues involved in the function of virtual teams (Sarker and Sahay 7). In terms of space, the problems identified were difficulties in communication, connection, trust, culture adaptation, and issues related to technology (Sarker and Sahay 8, 11, 13). Of course, there were also various methods identified which were utilized by the members of the virtual teams to compensate for such problems. For one, problems in terms of communication, connection, and trust were minimized through the proper use of a chat program as well as work documentation shown by members (Sarker and Sahay 11). In terms of cultural differences, the members were able to minimize the conflicts by being culturally sensitive and building rapport (Sarker and Sahay 12). Lastly, problems based on technology related aspects such as differences in skills, language, and infrastructure were dealt with through compromises, alternative methods of representation, and positively taking diversity into context (Sarker and Sahay 14). As mentioned, not only was space taken into consideration in the study but time as well. In this sense, two general problems associated with time were identified. The first one was that differences in time zones resulted in confusion as well as varying levels of activity and productivity due to the differences in the biological clock of the members; this was addressed through time conversion methods, deciding upon a more efficient time for work, and task allocation (Sarker and Sahay 16). The second obstacle associated with time was that there were conflicts in archiving message logs. In response to these conflicts, the members utilized a common method of messaging, and some teams even used a single terminal for communication purposes (Sarker and Sahay 17). In general, the study conducted was successful in identifying several challenges and solutions utilized by virtual teams. The researchers, however, have pointed out that the members of the virtual teams in the studies were mainly students. Hence, they may not be a good representation of virtual teams in a corporate sense (Sarker and Sahay 18). Even so, given the lack of information regarding such details about the functional processes of a virtual team even with a generally praised concept (Sarker and Sahay 3), the findings derived in the study are definitely of importance especially for the further understanding of virtual teams. Work Cited Sarker, Suprateek and Sundeep Sahay. â€Å"Implications of Space and Time for Distributed Work: an Interpretative Study of US-Norwegian Systems Development Teams. † European Journal of Information Systems 13 (2004): 3–20.

Tesco Essay Example | Topics and Well Written Essays - 2500 words

Tesco - Essay Example The secret of the organisation’s continued success stems, in part, from its conformity to a code of business conduct which provides guidelines for various personnel in different facets of the organisations’ operations and interactions with stakeholders. In this regard, the current paper aims to critically analyse the organisation’s code of business conduct and to identify three key components that demonstrate the company’s values and business ethics. This analysis will initially provide a description of Tesco’s code of business conduct and its analysis. A discussion of the three key components will subsequently ensue. Critical Analysis of the Code of Business Conduct Tesco’s code of business conduct Tesco’s code of business conduct is accessible through the online medium: http://www.tescoplc.com/media/126222/code_of_business_conduct.pdf. This is introduced by the organisation’s Chief Executive, Terry Leahy. It supports the conte ntions noted by Financial Executives International (2003) which have stipulated that a code of conduct should typically include, among other items, a support from top management in the organizational hierarchy, particularly the Chief Executive Officer, through a message or letter that indicates commitment of the organization to adhere to the highest standards of ethical behaviour; as well as conformity to moral and legal codes and regulations (Financial Executives International, 2003). The entire code contains twenty-three pages, which were published on October 1st 2009, by the organisation’s Corporate and Legal Affairs departmen

The taming of the shrew Essay Example | Topics and Well Written Essays - 1000 words

The taming of the shrew - Essay Example As expected of the language of Shakespeare, insults are rampant even in this short passage. There is an exchange of name-calling between the two suitors. Lucentio calls Hortensio "too forward" (presumptuous) and "preposterous ass," while the latter calls him "wrangling pedant" (bickering scholar) and "base knave" (a tricky deceitful fellow of low status) (http://www.m-w.com/cgi-bin/dictionarybook=Dictionary&va=knave). The younger suitor is more blatant in his insults, "Spit in the hole, man, and tune again," while the older one makes his second criticism out of his hearing: "[Aside] How fiery and forward our pedant is!/ Now, for my life, the knave doth court my love:/ Pedascule, I'll watch you better yet." Pedascule is used as a "scoffing repetition of "pedant," implying (in Latinised form) that he mentally foots or kicks him with utmost ignominy" (http://www.theatrehistory.com/british/shakespeare031d.html). Moreover, there is a comparison between philosophy and harmony. ... ent, play you the whiles; / His lecture will be done ere you have tuned." This is a subtle way of dismissing Hortensio and exchanging personal words with Lucentio in pretending to interpret Latin phrases. The choice of Latin language instead of any other subject may imply the true intention of Lucentio. Latin is said to be a romantic language thus he uses it to win Bianca's heart although they both do not understand literally the meaning of the text. Shakespeare's use of puns is evident in the whole passage aside from his distinct nouns and sentence patterns. "Fiddler," "entertainment," "heavenly harmony," "music," "tune," "treble" and "base" are several terms associated with music. "Pedant," "patroness" and "prerogative" as well as "fiery" and "forward" are alliteration. Rhyming is also all over the place. The language is melodious and it creates harmony and unity in the text moving the plot towards the direction it is intended. Staging I think in staging the play, the characters will be dressed in contemporary times. Lucentio will be with the modern clothes like any young man nowadays using denim and a t-shirt covered with a coat. Hortensio will be using the more formal coat and tie. He has the conventional moustache and his greying hair is well kept. Bianca will be wearing a spring white dress with yellow prints. Her hair is tied in a pony tail and she wears some make up to emphasise her beauty. Lucentio holds a thick hard bound book while Hortensio brings his violin. The two men follow Bianca as they enter the stage from the left entrance. The set is made up of a couch, a small table, a piano and some chairs. The couch is on the centre where most of the action will take place. Beside the couch is a small table where the hard bound book will be placed as Lucentio

Analyses and evaluate the micro-external environment of (two) Essay

Analyses and evaluate the micro-external environment of (two) international markets - Essay Example According to Mintel Oxygen (2012), fitted bedroom furniture contributes in large proportion to the total sales revenue earned by the bedroom furniture industry. Fitted bedroom furniture includes built-in wardrobes, built-in drawers, fitted beds etc, and Mintel Oxygen (2012) has also pointed out that fitted bedroom furniture is designed for large bedrooms. USP of fitted bedroom furniture lies on the ability to provide variety in design, systematic fittings and synchronise with large space in the room. Mintel Oxygen (2012) has reported that non-fitted furniture is generally preferred by bachelors and individuals who do not have large space in the room for using fitted bedroom furniture. Non-fitted furniture includes bedside tables, customized chests of drawers, dressing tables, beds etc. A unique selling proposition of non-fitted bedroom furniture depends on its ability to provide a high degree of customization in terms of assembling bedroom furniture to customers. The next section of the study will discuss the market composition of Germany for the bedroom furniture segment. The German bedroom furniture industry is going through a critical phase in terms of shrinkage in demand due to the slow economic growth rate and dwindling purchasing parity of customers. Lynn (2010) has pointed out that sovereign debt crisis has decreased the retail merchandising growth rate in most of the European countries. Market Line (2012a) has reported that almost half of the German furniture industry is dominated by the bedroom furniture segment. According to Market Line (2012a), the value of the bedroom furniture industry in Germany is more than $25 billion, which is proportionate to more than 50% of the overall industry composition. Industry analysts have forecasted a compound annual growth rate (CAGR) of 3%–4% for the bedroom furniture industry. The bedroom furniture market in the country is fragmented due to presence of both domestic and international players in large propor tion. Market Line (2012a) has been able to conclude that only 7% to 13% of buyers in the country prefer to purchase high priced premium luxury bedroom furniture for their home. The majority of buyers prefer to purchase mid-range bedroom furniture for their home. Customer segmentation for the German bedroom furniture industry can be done by using lifestyle criteria of Brassington and Pettitt (2007). According to lifestyle, bedroom furniture customers in Germany can be segmented as ‘singletons’ and ‘best agers’. Young professionals with a high spending capacity can be classified as ‘singletons’; these customers prefer to purchase customized non-fitted furniture, which can fit in their small bedroom. Couples with children and older people complemented with a high spending capacity can be classified as ‘best agers’; these customers prefer to purchase fitted furniture for their large bedrooms. De Mooij (2011) has pointed out that the pu rchasing behaviour of customer can be directed by personality and cultural orientation, which means that companies planning to expand their business in the bedroom furniture segment of Germany need to design their product in accordance with German culture for generating attraction among customers. The stable political condition of Germany will encourage retailers to invest in the bedroom furniture segment, which will help them to expand their business in the country. Gillespie et al. (2010) have pointed out that antitrust law in European countries such as Germany has

The role of the neuromuscular system on work and exercise Essay

The role of the neuromuscular system on work and exercise - Essay Example A nerve impulse from the brain travels through the nerve and cause the release of acetylcholine at the nerve junction. This chemical is picked by chemical receptors in the muscle that effect the movement. Hypertensive individuals are treated with calcium blockers and catecholamine blockers. These drugs protect the hart from heart attacks by neither blocking the action of nor adrenaline which initiates the flight or fight response. They block the reception of stress hormones such as epinephrine weakening their effects. This reduces hypertension. Nevertheless, this also has some adverse effect on the individual because it blocks the absorption of calcium to the ones. As a result, the individual taking the treatment has a high risk of developing ostereoporosis. The motor skills of the patients are also adversely affected because of reduced calcium in the bones. As a result, this type of medicine is not good for physically active individuals or athletes as it affects their performance. This is because they block the uptake of oxygen and make exercise to be more strenuous. Some patients may even stop taking the drugs. Calcium channel blockers also have adverse effects on skeletal movements. They inhibit the movement of calcium inwards by slowed channels into the heart, blood vessels allowing the heart to pump blood more easily and increasing the width of the blood vessels. As such, the heart doe not strain in pumping blood lowering the blood pressure. Increase in intercellular concentration of calcium results in eccentric contraction that causes damage in the skeletal muscles by damaging the muscle protein structure (Blottner & Salanova 2010). The damage arises from increased resting calcium, profound loss of involuntary ad voluntary muscles and increase in intracellular calcium concentration. Caffeine is a mild stimulant. It effects as a stimulant and affects brain activity. Caffeine is quickly absorbed by the body the moment

How did the New Deal changes the role of the federal Government Research Paper

How did the New Deal changes the role of the federal Government - Research Paper Example Congress passed several laws to aid businesses and farmers authorize public works schemes and allow huge spending to create employment opportunities for American citizens (Welch, 68). The New Deal presented the notion that government was accountable for the welfare of its citizens. Prior to the New Deal programs, American citizens were exposed to rise and fall in economic conditions; depended on financial aid from churches, families, local communities during difficult times; and had no pension plans from the government (Norton, 777). The New Deal established a framework of social security for the elderly, introduced unemployment compensation, passed a minimum wage, and offered financial aid to women and children who lacked support. The federal government also started regulating the stock market and banks and protecting employees’ rights to form unions and bargain collectively. The New Deal, though suspected by some, brought a remarkable change in the attitudes of citizens towa rd receiving assistance. Law Date Passed Goal Cause Effect Social Security Act 1935 Â  14th August 1935 All states had to create a plan for unemployment insurance. Employees and employers had to pay into a federal pension account. The act established the first federal old age pension that covered over 35 million citizens. National Labor Relations Act. 6th July 1935 To equalize bargaining power between workers without total freedom of association or authentic liberty of contract and employers who are structured in the commercial or other kinds of rights association. To reduce the causes of labor disputes weighing down or blocking interstate and distant commerce, and create a National Labor Relations Board among other purposes (Boston, 708). To promote collective bargaining between free trade unions, for the employees, and the employer. Unfair labor practices Election of bargaining representatives The act increased the powers of labor unions. It ensures fundamental rights of private sector workers to form trade unions, take part in collective bargaining for better conditions at work and better terms, and take group action including strike if required. The law established the National Labor Relations Board which performs elections which, if endorsed for representation, gives labor unions a requisite for the employer to employ collective bargaining with this union. Agricultural Adjustment Act May 12, 1933 To minimize crop surplus and as a result effectively increase the value of crops. A plunge in the agricultural economy in the early 1930s that greatly affected all famers. The law restricted agricultural production by issuing payments to farmers in form of subsidies to kill off surplus livestock and not to plant on sections of their land. Economy Act, 20th March 1933 To diminish the federal deficit in the United States. To balance the "regular" federal budget by slashing the salaries of government workers cutting veterans’ pensions by 15%. The salaries of federal workers were cut and the benefit payments to veterans reduced. The law did not affect the federal deficit or the economy much. It increased expenditure in other areas substantially that it reduced the cuts enforced by the Economy Act. The law gave the President restricted authority limited authority to restructure executive division agencies to attain competence. Emergency Banking Act 9th March 1933 To create a provision for a scheme of reopening banks under supervision of the Treasury supervision, and provide federal loans where

Western heritage Assignment Example | Topics and Well Written Essays - 500 words

Western heritage - Assignment Example The ideal person is defined as one who is responsible, law abiding and reasonable, he does what is right throughout his life and is considered a valuable member of the human race. In Cliffs Notes on Homer’s The Iliad entitled, â€Å"The Hero and Homeric Culture,† the Homeric hero is one who abides by social and cultural norms of the community and has to preserve the social and religious rites of the society (Mathews and Platt 45). This hero accepts no responsibility for his actions as he is deemed to be controlled by the gods. This belief leads to him not acting in an ideal way. The hero is seen as a proud and angry person who sees his personal honor as the most valuable thing. The ideal person is selfless and upholds other people’s wellbeing. In Cliffs Notes on Virgil’s The Aeneid Aeneas, the hero must possess characteristics such as tolerance, obedience to the will of the gods, and reverence for ancestors as seen through Aeneas. The true representation of an ideal character is, therefore, one who acts, not for his own good, but for the good of society as a whole. He is humble, righteous according to the morals laid down by the community and takes responsibility for his actions regardless of the consequences. The ideal person looks, for friendly ways to resolve conflict without resulting to war. Joseph Campbell’s book entitled â€Å"The Hero with a Thousand Faces†, examines the mono myth theory as â€Å"A hero ventures forth from the world of common day, into a region of supernatural wonder. Forces are there encountered, and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man†. Campbell describes the stages in mono myth: the hero starts the journey in the ordinary world he is then called into the extraordinary land where he undergoes tests and trials where he discovers his hidden abilities, he then chooses whether to return to the ordinary world to use

Adaptive Project Management Framework Assignment

Adaptive Project Management Framework - Assignment Example This framework is generally used for the projects whose objectives and goals are clearly stated. Basically the framework is an approach that restricted planning for things which are next to impossible. The adaptive project management framework is implemented in project management in order to bring quality business values (Highsmith, 2009, p.167). Moreover, this framework is intended to maximize the business value under specific time and estimated fixed budget. The adaptive project management framework is the structured decision making framework in the face of uncertainty. This framework helps to reduce the uncertainty level of project outcome through quick system monitoring and controlling. As it is based on learning process, it helps to improve the long-term project management outcomes. The study deals with the evaluation of implementing project framework approach in organization. Moreover the study will reveal the obstacles that are faced by organizations while adopting this framew ork. Finally the study ends with the solutions of the problems. Implementation of Adaptive Project Management Framework The project management methodology applied within organizations for the purpose of reconfigure the project management framework. Companies should change the current regulations and policies to successfully execute the adaptive project framework approach that administrate their internal processes.

Child and Young Person Development Essay Example for Free

Child and Young Person Development Essay Physical Development birth-3years The physical development for this age group is described below: Baby raises head and chest when lying on stomach and supports its upper body with arms when lying on stomach they are able to stretch their legs out and kick when lying on their stomach or back. They are able to open and shut their hands, pushing down on their legs when their feet are placed on a firm surface. At this age sucking and grasping reflexes develop the baby is able to focus and follow objects with eyes and brings hand to mouth. They begin to take swipes at dangling objects with hands their movements become stronger. They learn to co-ordinate their movements. Most 18month olds usually walk by themselves (even though some of them might become quite wobbly or unsteady). At 3years most can use tricycle, jump, hop and climb A child grows and develops at an astonishing rate during their first 3years of growing stages. Therefore a child’s body grows stronger, in which they start to develop co-ordination movements, By the time a baby reaches their first birthday, they begin to support large amounts of weight and pulls themself up to their feet, standing this is the beginning of walking. As a result an 18months old child will be capable to walk by themselves even though some of them might become quite wobbly or unsteady, also by the age of 3 years a child might be able to run, jump, hop, climb a climbing frame with little support and pedal a tricycle to get around easily. By the age of 2years a child may master scribbling with a large piece of crayon also by 3 years old they develop the skill to thread a large beads and also try to build a tower with eight or more blocks depending on how balanced and flexible they might be. Babies do not start their walking breakthrough with perfect pace. There is much shuffling, toe walking. The leaning for the babys legs to bob out will usually correct itself by the age of 3 years old. Communication and Intellectual Development At this age they watch faces intently following moving objects recognises familiar objects and people at a distance, they start using hands and eyes in coordination smiling at the sound of familiar voice. They smiles and coo in response to others and begins to imitate movements and facial expressions e. g. Sticking out tongue and begin to babble, imitating sounds. They are able to turn their head towards the direction of sound. This stage of development children will make development in both communication and thinking skills. Generally some children might communicate by crying by expressing their feelings that rely on reflex behaviour and simple baby language to children who can speak full sentences, ask questions and use their mind to solve problems to workout things for themselves. A 5year old can communicate using simple sentences and usually understand simple language. Social, Behavioural and Emotional Development At this age they begin to develop a social smile enjoys playing with other people and may cry when playing stops. They become more communicative and expressive with face and body Imitating some movements and facial expressions. Throughout children’s first 3 years of life they will have advanced a lot. A baby will become totally depending on their careers or parents for all of their care. Children become confident and independent individuals by the age of 3years old. But at the age of 3 years old children will become upset when they are faced with separation situations, such as starting nursery or if left with someone else (stranger) other than family members such as a mother or a father. Physical development 3-5 years Children of this age are able to walk in a straight line, backwards, and up and down stairs. They hop on one foot and are able to use paints, scissors, pencils, and crayons to purposefully create shapes, faces, and letters. They are likely to have bladder and bowel control and are able to dresses and undress themselves, feed themselves and do simple chores with assistance and direction. Children start to carry out more body co-ordination movements and start growing in confidence as a result and learn to control their gross motor skills more skilfully. Between three and five years, children’s confidence grows as they start to explore and look for answers and reasons for everything in their world. They love being praised for trying and like to try everything themselves. Both three and four-year-olds are likely to be very active because they are trying to develop their running, climbing and balancing skills. They need plenty of time outdoors to be able to do this. Although many children at four are experts at climbing, they will generally only attempt what they can manage safely. They still need supervision, however, as they sometimes can climb up an object and then are not able to get down without help. Children will start to engage in imaginary play, and pretend to be animals or fairies, or adults like mums or dads, teachers or doctors. Children by the age of 5years develop their fine motor skills as they are learning how to use their controlling skills in order to complete more complex tasks. At the age of 5 years many children can hop, jump and skip as some 5year olds will use a leading hand (either right or left). Communication and intellectual development †¢ Always asks Why? †¢ Uses longer sentences. †¢ Grammar improves. †¢ Starts to understand the difference between real and imaginary. †¢ Listens to, and understands, short stories. †¢ Sings simple songs and recites rhymes from memory. †¢ Has a very active imagination. Children start to understand more challenging theory (like time) and will sense problem-solving skills to work things out for themselves. At this stage their language skills progress very rapidly as the child’s vocabulary expands and they constantly ask questions. Generally on the whole three year olds have wide vocabulary and they can communicate using complex sentences that are most grammatically correct. At this stage children have an active imagination; they listen to, and understand short stories and might tell you their own version of the story. Children can use proper grammar as they are developing and start to ask questions such as why, where and when. They will start to use long sentences to try and explain things, they will sing and dance along to music’s or even they will recites rhymes from memory. Social, emotional and behavioural development At this age the child is able to ever more identify and put a name to their own feelings. They are also able to use words instead of actions to express feelings. They may start to develop fears include real (the dark, animals, and thunderstorms) and imaginary (monsters, ghosts) subjects and may exaggerates and tells tall tales. They enjoy talking about body functions, a sense of humor develops as the begins to share and take turns. This stage of development they start to hit less but will use name calling more, will enjoy playing with other children more at this stage. Children use pretend play more and use their imaginative and theme based to play mamas and papas. Children like to talk and will talk none stop, children enjoy playing group activities and games with other children or by themselves. At the age of three or five years children might undergo numerous changes and for most children this is the stage where they will be starting nursery and then going on to school. Therefore they will have new experiences which is challenging for children but this helps them to learn about managing their feelings and behaviour and develop social skills like sharing and playing together. Between three and five years children are able to understand consequences of behaviour and also the concept of ‘getting in trouble’. Physical development 5-8 years At this age a child may begin to lose baby teeth is able to dress self with little assistance, they learns to skip, throws a ball overhead catches bounced balls rides a tricycle skilfully; may show interest in riding a bicycle with training wheels. This age group is able to balances on either foot for 5-10 seconds, they are able to use fork and knife well, can confidently cut with a scissors, at this stage left or right hand dominance is established. This child walks down stairs, alternating feet without using a handrail; they are able Jumps over low objects, run, gallop, and tumble. They can skip and run on tiptoe and jump rope. They are interested in performing tricks like standing on head, performing dance steps and are capable of learning complex body coordination skills like swimming, ice or roller skating, and riding bicycles. They may be able to tie shoelaces and are able to copy simple designs and shapes. Between five and eight years children develop better co-ordination and more stamina of their gross motor skills. At this stage children become more skilful with their controlling abilities, they also develop team games such as football as it is a very popular game with children especially with boys. This stage of development children are learning to ride a bike with stabiliser, they also have developed the sense of rhythm and enjoy dancing and movement activities. On the whole a 5 year old can tiptoe or run, they will understand time, they have mastered the alphabet, can use simple correct grammar really well and they play really with other children and they can put on their own shoes by themselves. Most five year olds can walk backward, walk heel-to-toe without losing balance, run on toes, hop proficiently, get up without using hands, balance on alternate feet (eyes open or closed), catch a ball using hands more than arms, jump rope and jump down several steps at a time. Communication and intellectual development At this age children are able to use 5-8 words in a sentence, they might like to argue and reason; use words like because. They would know basic colours like red, yellow, and blue, green, orange and are able to memorize their address and phone number. The child at this age understands that stories have a beginning, middle, and end and is able to remember stories and repeat them, they also enjoys creating and telling stories and develops an Understanding, that books are read from left to right, top to bottom. At this age a child enjoys riddles and jokes, draws pictures that represent animals, people, and objects. They enjoy tracing or copying letters and can place objects in order from shortest to tallest. They can understand and use comparative terms like big, bigger, or biggest and are able to Sorts objects by size. They can also identify some letters of the alphabet and a few numbers (if taught). They are able to understand â€Å"more, less, and same and can count up to 10 objects. They recognises categories eg these toys are all animals, these are all toys and understand position of an object. Their dramatic play is much more elaborate and complex and they can maintain a good attention span concentrating well. They develop curiosity and are interested in cause and effect and can understand time concepts like yesterday, today and tomorrow. Children’s great deal of learning takes place in school, while children are in school they develop their skills in literacy such as (reading, writing, speaking and listening) and their understanding of problem solving and reasoning. By the age of eight years children use logical thought. Social, emotional and behavioural development At this stage of development children start to invent games of their own with friends with simple rules and they will organise toys and pretend play with the other children. Children this stage start to confuse between what is a fantasy and reality and might contracted themselves. Every now and then children have fears of loud noises, the dark, animals, and on occasions of some people. This stage children might start to develop ownership or taking control of things and might not want to take turns and share things with others but doesn’t always want to. Children express anger in many different ways; they might hit another child because they were not given the chance or choice to have a turn in playing the same games and sometimes will get jealousy. Occasionally children try to test their muscular strength and motor skills, but are not emotionally ready for competition. Children time and again might exclude other children in play only wanting to stick with best friends, children develop the use of swear words or from time to time bathroom words in order to gain attention from peers or teachers. They can sometimes be very bossy, likes to try new challenges and take risks, and carries on conversations with other children and adults. They want to make decisions for themselves of what they want to do or eat and dress as. They start to develop an understanding of others feelings and might become aware of another child becoming angry or sad. Children might choose company of 1 or 2 children at a time and might even become bossy or sulky when others join in. A child might like to feel grown up; boasts about self to younger, less capable children. They begin to have a very basic understanding of right and wrong. They start to play contentedly and independently without needing a constant supervision; sometimes they take turns or shares with others but might feel a little bit hesitant. A child might sometimes ask for permission, shows respect and understands rules, they understand and enjoys both giving and receiving, enjoys collecting things and at times needs to get away and be alone, children develop understanding of relationships and similarities and differences in other families, a child will seek an adults approval and sometimes be critical of other children and might be embarrassed by own mistakes. They are less fearful of the world than they are of toddlers because they understand the world better, has a good sense of humour, and enjoys jokes and laughter with adults and peers. Children are becoming much more mature and independent. Children are increasingly independent, undertaking most physical care needs for themselves. They enjoy group play and co-operative activities. By this age children have increase sense of personality and gender are developed. Through improved language skills, therefore children are much more of expressing their feelings and managing their behaviour. By this stage children have established friendship and they become much more confident in social situations. Physical development 8-12 By this stage children develop their puberty for both girls and boys from the around the age of 9 and for some girls they may even start to menstruate around the age of 10 or 11 years old. But for most boys puberty starts later at around 13 or 14 years old and this can lead to some self-consciousness between boys and girls. Boys starts get to develop a deepening of their voice and will start to build up apple in their throat. Boys will begin to have growth of their testicles and penis and start to grow pubic hair, most will have spontaneous erections and wet dreams. Communication and intellectual development At this stage children’s thinking skills is developing maturing and most ten years old can now understand abstracts ideas such as (like feelings). Consequently children’s reasoning and problem solving skills becomes more established and also most ten years old can complete quiet complicated calculations. By this stage children will start that enjoy conversing with each other and chatting in friendships groups. Social development †¢ Girls and boys that develop early are often self-conscious of their body and a target for teasing †¢ Your child may become interested in experimenting with holding hands, hugging and kissing other boys or girls Children at this stage may feel unsettled when making transition from primary school to secondary school and as puberty approaches. Most children may find the transition to secondary challenging and demanding might as well experience intense anxiety and real fear the transit to secondary school. Which therefore can leads to problems with self-esteem and as a result some children become victims of bullying. Most children become independent and might make decision more; also they may play unsupervised at times. At this stage children may travel to school by themselves towards and by the end of age band. As they hit teenage stage they develop mood swings. They will also have conflict with parents/careers due to desire for more independence such as why can’t I stay home alone. They also find that rules are unfair (but all my friends are allowed to do it), they will also start challenging rules to see what happens and may also refuse to go along with some decisions made by parents/careers. Physical development 12-19 years By fifteen or sixteen years of age for most girls the process of puberty is completed. On the other hand for boys puberty starts around the age of fourteen years. For both boys and girls their body changes rapidly throughout puberty, even though some boys grow very rapidly, this can lead to some degree of clumsiness and poor spatial awareness. At this stage some children might develop some talents in sport activities. They might even learn or refine controlling skills such as drawing, stitching, carpentry, woodwork and playing instrument. Communication and intellectual development Young people will be faced with challenges in school as they will preparing for examinations and start to think about their future. At this stage of development children’s academic knowledge stats to increase as exam curriculum is followed towards aged sixteen, as a result decisions are made about their future goals such as (college course and university careers). They might become reluctant to directly as adults for advice or information they need. Young people may prefer to access information or advice as anonymously. Young people might become stressful due to the pressure to achieve and succeed becomes a powerful force. Young people’s communication is carried out in number of through electronic means such as text message ia mobile phones, emails or social networking sites such as facebook, twitter and instagram. Social, emotional and behavioural development Young people desire to express understanding starts to develop while at the same time they form strong desire to fit in with peers become apparent and interest in the opposite sex, and also in own sexuality. They might express themselves through creatively such as art/music/dance/drama and even in creative writing. Young people may experience mood swings and they may disregard the opinions/values of parents/careers if they conflict with those of the peer group. As a result many young people experience their first romantic relationships at this stage and this can lead to some complicated emotions for them to manage. Consequently these stages of development young people become overly concerned about their appearances such as weight or body image. In some cases this leads to eating disorders, low self-esteem and depressions. Sometimes young people swing between acting maturely and saying/doing ‘childish things’. Young people are more likely to communicate their inner thoughts and feelings more frequently to friends than they are with adults.

Christic figure Essay Example for Free

Christic figure Essay The character of Jefferson in Ernest Gaines’ A Lesson before Dying represents a figure upon whom the ridicule and disgraceful lot of his is cast. As a slow witted man, his handicap is treated as typical of his entire race, and this disability as compared to other men is used as a symbol of the inferiority of his whole race. Throughout his experience as an accused and a convict, he comes to realize that his impending death will be of great significance to his race. He realizes that however he chooses to handle this death, whether with dignity or dishonor, will serve to confer this quality upon his entire race. This places Jefferson in a situation that is akin to that in which Christ finds himself during his lifetime, and Jefferson might therefore be considered a Christic figure in the novel. Despite his humanity, Jefferson lays claim to having another nature. When described by his lawyer as being no more able to plot the crime than a hog might have been, Jefferson latches on to this idea and considers himself as not fully human but having the nature of a hog. This connects him to Christ as he too denied the human nature, claiming a more divine one as he walked on earth. Furthermore, just as Jefferson’s â€Å"hog-like† nature precluded his ability to plot and execute the heinous crime of which he is accused and convicted, so was Christ’s divine nature one that prevented him from having the ability to commit the sins of humanity for which he was convicted. Therefore, the connection between Jefferson and Christ might already be seen to be a strong one as they both lay claim to natures that are non-human and that do not admit of the wrongs for which they are falsely accused. Throughout the novel, Jefferson can be seen to reclaim his humanity, after being considered a hog—being called one in the courtroom—and then taking on the nature of the hog in his actions and through his own confessions. He begins to change from his usual dim-wittedness into a more conscious and cognitive being as he is encouraged to think and write the thoughts down in a journal. The reader begins to see his humanity shine through his debased aspect, very much like the humanity of Christ is evident despite his divine nature. Yet, though Jefferson’s humanity represents an elevation (and Christ’s is usually considered a demotion from his deity), Christ’s humanity, like Jefferson’s, might also be seen in a manner of elevation, the way he was elevated on the Cross. Throughout Jefferson’s time in prison, many more people came to visit him—and the visits increased as he neared his execution. This demonstrates his elevation to a place of note and celebrity, akin to that place Christ now has in the world because of his death. Another aspect of his character that connects him to Christ is Jefferson’s admission that he would like to be given a vat of ice-cream. This occurrence, fist of all, points toward the extent to which Jefferson has been denied the pleasures of humanity, as he admits that he has never been granted more than a thimble full of this substance. This might be compared to the way in which Christ denies himself many worldly pleasures in order to maintain his disconnection from the sinful human nature. Secondly, this request might also be compared to one of Christ’s last requests, where on the Cross he asks for some water to quench his thirst. Jefferson’s thirst might here be considered his lifelong deprival of this treat, and in this way both Christ and Jefferson seek to satisfy their thirst before dying. The writer of the novel places Jefferson in the situation of being a representative of his race. As a black man living in the south, Jefferson’s wrongful imprisonment demonstrates the lot of his fellow black persons, who lived in a perpetual state of imprisonment within their black skins and within a system that grants them few freedoms because of the color of this skin. The human race connects him to Christ in that Christ too was human but lay claim to a widely different nature. The Christic comparison continues with Grant’s attitude in Jefferson’s presence, in which at one time Grant repents of his former attitude of reluctance to aid the condition of his race. He also mentions a feeling of being lost, and this too is confessed in the presence of Jefferson. This can be seen as a comparison of Jefferson to Christ, as Christ’s divinity endows him with the power to cause humans to feel their need for a savior—in the same way that Grant feels that Jefferson has the ability to lead him toward salvation. Christ is also the main historical figure that has claimed the ability to elicit repentance, just as Grant has felt the need to repent in the presence of Jefferson. Furthermore, the death which Jefferson is to face is one that is to represent the punishment of his entire black race, and this represents a close comparison to the destiny of Christ, whose death was a representation of the punishment of the sins committed by the entire human race.

The Marketing Audits Lo1 Marketing Essay

The Marketing Audits Lo1 Marketing Essay a. There are two components of marketing environment micro and macro components some of these are uncontrollable and some of them are controllable. Political, economic, Social, Technological, Legal forces, and indirect competitors are macro components of this environment. These are also uncontrollable forces. Customers, direct competitors, distributors, suppliers, sources of finance and the public are the micro components of the environment. The audit is the means by which a company can understand how it is related and integrated to the environment in which it operates. Audit divided into two parts, which are external and internal audit. Market is subject to continuous change so marketing techniques adopted by a company needs to be dynamic and open to changes. If a company is not ready to embrace the new challenges and opportunities that a changing, developing market has to offer it is doom to diminish its activities. Therefore, like financial auditing marketing auditing is essential before introducing a new marketing plan. For instance, McDonalds did not pay attention to the changing needs of customers and altering market. McDonalds eventually changed its longer-term strategic marketing plan after gaining a dull understanding of the market. There are number of techniques and tools to assess organizational capabilities such as Value chain analysis, SWOT Analysis, TOWS Analysis, Porters Five Forces, and BCG Matrix. Lets assume that Starbucks is using Value Chain Analysis. It will go through these points to fully analyze it. Inbound Logistics: To acquire one of the highest quality beans available Starbucks collaborated with a little town to buy the entire stock of beans available. Operations: the beans that are bought are roasted in Starbucks own roaster and if the sample is not in the same quality with the other samples it is being discarded. Therefore, it is a pretty complex operations system. Marketing and Sales: TV advertisements are not Starbucks priority. Instead, it is using the most powerful tool; word of mouth marketing and conduct some promotions. Because, it claims to offer more than coffee, which is Starbucks experience, company are not offering so many promotions and advertisement. Human Resource Management: Training of all employees is extremely important. Employees are valued and there is a really low turnover rate. Administration: Starbucks is avoiding becoming a traditional organization. Therefore, it doesnt have a formal organizational chart. Macintosh HD:Users:sara:Desktop:Screen Shot 2012-06-25 at 5.04.08 PM.png As the above example shows, it is inevitable to say that even a quick analysis (internal/external) is a must when considering forming a marketing plan in this volatile market environment. b. For auditing the organization, we should look at the capabilities of a firm. Our goal is to identify the firms strengths as compared to requirements of the market. Following capabilities can be examined while auditing the organization. Corporate capabilities, Resource audit, Utilization of resources, financial measures, Comparative analysis There are number of techniques and tools to assess organizational capabilities such as Value chain analysis, SWOT Analysis and BCG Matrix. For Starbucks Ive chose to conduct SWOT Analysis. SWOT Analysis SWOT ANALYSIS is used for measuring the organizations internal assessment. Strengths: Starbucks offer quality coffee and an experience for customers, which increase brand loyalty and customer satisfaction. Starbucks has high brand equity. Starbucks is operating in 40 countries worldwide with offering same quality. Product diversification is high Very recognized logo and brand High visibility locations is a good way of attracting customers and staling share from the competitors Good relationship with suppliers Good working environment, happy employees lead to satisfied customers Weaknesses: Prices are higher compared to competitors. Operating costs are high. Profit of the business depends on coffee prices. Starbucks is so much focusing on expansion, internal focus is ignored Threats: Increasing number of competitors. Health conscious people decreasing the coffee consumption. US market saturation and increasing unemployment rate Coffee price extremely dependent on developing countries Opportunities: Entering India, Pakistan and other countries with high population Whole bean sales in supermarkets Adding new products Technological advances New distribution channels PEST Analysis PEST ANALYSIS is used for measuring the organizations goals against influences and demands of environment. It is a very efficient tool to assess external (uncontrollable) factors in the market. Political: Relationship between US and countries producing coffee beans The political stability of the countries in potential destinations The political stability of the countries, which provides raw materials to Starbucks Environmental regulations Industry-specific regulations Economic: Demand for food and beverages Customers purchasing power Exchange rate taxation Tariffs quotes Unemployment rates in potential destinations Social: Current trends in coffee shops around world Consumer Preferences Changes in lifestyle and occupation Education of employees and customers Technology: RD in manufacturing RD in biotech and agriculture RD in IT Following social media strategies Macintosh HD:Users:sara:Desktop:Screen Shot 2012-06-25 at 12.37.59 AM.png Task 2- Barriers to Marketing Planning LO2: a. McDonald defines 5 areas in marketing planning that may have problems, which are cultural, behavioral, cognitive, systems procedures and resources. Cultural- lack of belief in planning or need for change Behavioral- lack of top management support, lack of team coherence Cognitive- lack of knowledge and skill Systems procedures- lack of data Resources- lack of time, people and money More in depth the barriers are, 1. Confusion between marketing tactics and strategy, 2. Isolating the marketing function from operations, 3. Confusion between the marketing function and the marketing concept. 4. Organizational barriers -the tribal mentality, for example the failure to define strategic business units (SBUs) correctly. 5. Lack of in-depth analysis, 6. Confusion between process and output. 7. Lack of knowledge and skills. 8. Lack of a systematic approach to marketing planning, 9. Failure to prioritize objectives, 10. Hostile corporate cultures b. Ten S Framework In order to overcome the above barriers McDonalds Ten S Framework can be used. If they follow this circle strategically Macintosh HD:Users:sara:Desktop:Screen Shot 2012-06-25 at 2.43.09 AM.png According to Mc Donald, Principle I: Developing the strategic marketing plan. In this plan, the period should be between three and five years. Principle 2: Marketing function should be as close as possible to the consumers. Principle 3: Define clearly what is marketing. Principle 4: Company activities should be organized around customer groups and market segments. Principle 5: Scan the environment thoroughly (PEST analysis etc.) Principle 6: Scanning the internal environment (SWOT Analysis) Principle 7: Marketing personnel must have skills and technical knowledge for the job. Principle 8: Prepare written procedures, as it is a common and systematic format for marketing planning. Principle 9: Objectives should be prioritized according to allocation of resources, their urgency. Principle 10: Organization should make sure to have the active support and participation of culture leaders. Task 3- The Marketing Plan LO3: Starbucks needs to be innovative as the market is so harsh and it has lots of competitors. In addition to that, profit margins of Starbucks are low so it has to offer the same good quality. Also in order to keep and increase brand loyalty, Starbucks has to offer different ideas all the time. As people get bored easily of products and services offered. Starbucks is trying to find and embrace new ideas all the time, they have a website called My Starbucks Idea for people. Community shares their ideas in this platform and maybe Starbucks would apply some of them  [1]  . Developing meaningful products and services for long-term success. Innovative solutions are developed to improve peoples lives and to increase demand to the firm. Also, innovation makes businesses to think about why it wants to do something. It makes businesses to look ahead and think about the possible problems that could be solved. This can be achieved through thinking outside the box. New product development is an essential section of any company marketing strategy. There are some ways for new product development. For instance developing/creating products that are totally new to the world (Tablet computers), Product improvements (Panthene Shampoos with conditioner), product modifications (mobile phones), new brands. Starbucks can use these 4 ways to develop products. When we apply these techniques to Starbucks and its products; Products new to the world: Frozen Starbucks coffee cubes. Product improvements: Coffee mocha that makes you sleep better and tastes stronger. Product modifications: Coffee without any fat. Cappuccino with more skimming. New brands: Starbucks for juniors-Starkids. Pricing: There are several ways for pricing such as price making, price taking, niche marketing, cost-based pricing, market-oriented pricing, price skimming, and price penetration etc. Among these pricing techniques Starbucks can use price making for new products. Since, Starbucks is the market leader. It has the opportunity to dictate the market prices. Price makers can also manipulate the prices more easily to adjust market conditions. Therefore, the autonomy of control is much higher. Distribution: Manufacturers can sell directly to customers. Manufacturers can sell to retailers and then to customers or manufacturer can sell to wholesaler, wholesaler can sell to retailer and retailer can sell to customer. In this case, Starbucks is the manufacturer, wholesaler (selling to other retailers such as Krogers etc.) and the retailer. In addition to that, instead of traditional ways of distribution a company can use vertical marketing channel too. In this model, all three functions are integrated. Manufacturer is also in contact with the wholesaler and with the retailer. This includes sharing information, and know-how to ensure that the requirements of customers are always treated as the priority. This is an effective model for Starbucks as it is modern and suitable for Starbucks. In addition to distribution method, company also needs to decide on the distribution intensity of its products such as exclusive, selective and intensive distribution. When it comes to distribution intensity, intensive distribution method is appropriate for Starbucks. Macintosh HD:Users:sara:Desktop:Screen Shot 2012-06-25 at 9.20.43 PM.png Communicating: The communication tools are advertising, radio, magazines, television channels, direct marketing, personal selling, promotions, exhibitions, telemarketing, events, public relations, sponsorship, and merchandising. Marketing communications (promotion) mix for Starbucks. Advertising: If Starbucks opens new location reminder advertising should be done. If Starbucks wants to inform and emphasize the guaranteed satisfaction for consumers persuasive advertising should be done. If Starbucks creates a new flavor for a beverage informative advertising should be done. Public relations: This is an important strategy for Starbucks as it is an essential strategy for community relationship. In addition to that, celebrity endorsement can be a vital strategy to target younger consumers. Social Media Marketing: In todays world consumers are very connected and social. Therefore, it is extremely important for companies to stay connected with potential consumers. d. The new product for Starbucks is create your own Frappuccino. Firstly, we need a review of the environment (PEST and SWOT). Then we need to conduct 7P Analysis then we need a review of the marketing system. The next thing to do is clarifying goals and objectives. If our objectives and strategies are feasible in terms of the market share, sales, costs and profits we can continue with our plan, if not we should revise our company goals. Finally, we can establish targets and standards. Analysis stage Marketing audit, environmental and organizational analysis (see task 1 for SWOT and PEST) Planning stage Setting objectives is in this part. Customize your Frappuccino will earn 20% of the market share within 2 years is our new goal for the new product. Implementation stage Promotion mix: Informative TV and magazine advertisings for the new product should be done. Also, through Facebook and Twitter social media campaigns will be started. Pricing: As the leader of the market, we make the price. For a limited time Customized Frappuccinos are for 4 $ (additional fees may occur due to seasonal changes and excessive amount of selections). Distribution: Same strategy vertical marketing channel applies here too. In addition to these, we target people around 15- 45 who enjoy trying new things and have an independent personality. Monitoring stage The last stage in the marketing planning process is where we monitor the plans performance. This diagram can be used in order to assess and monitor the achievement of the plan. One of our short-term goals might be increasing the awareness of this product 30% by the end of two months in Berlin. What is happening? Are we close to achieve it? Why or why not? Macintosh HD:Users:sara:Desktop:Screen Shot 2012-06-26 at 1.19.05 AM.png Task 4- Ethical Issues LO4 : a. Some ethical issues in marketing are product recalls, product issues, product market research, pricing issues (price fixing, predatory pricing etc.). Considering these headings, Starbucks have couple of ethical issues, which are also taken into account by social media too. First of all, for years Starbucks claimed their cups are disposable/ green but consumers learnt that it wasnt recyclable. This is a product issue  [2]  . There is also another issue that Starbucks is making every other small coffee shops close their doors. Therefore, it is decreasing the competition by acquiring more and more places (to be more convenient), which can also be discussed whether it is ethical or not. Since, Starbucks is a very big company and has good relationship with the coffee beans suppliers, it is buying all of the premium coffee beans in a very small town, which is unfair to other competitors. b. Marketing Mix Ethical Issues: Because, Starbucks advertised its coffee cups as green it is false or misleading advertising. This may damage the reputation of the company and decrease brand loyalty. One of the major ethical problem and its implication on the distribution is the restrictions of supply. There is a small town, which produces high quality, premium coffee beans and their product is bought buy Starbucks only. Starbucks buy large quantities of coffee beans compared to its competitors throughout the world therefore it is inevitable to state that Starbucks both will have negative and positive image among consumers, competitors and media. Ethical issues will arise, the main success is diminishing and eliminating this ethical issues with sponsorship or good corporate relationships. Personal selling and counterfeiting (other ethical issues) dont apply to Starbucks case. c. Starbucks is the only coffee shop (comparing to Costa or Coffee Nero) that sells fair trade coffee. Fairtrade guarantees a minimum price that tracks slightly above market rates, the Rainforest Alliance label only guarantees that 30% of coffee beans in a product have been certified  [3]  . In my point of view, the main ethical issue Starbucks is their strategy of expanding. It ignores other smaller shops and other locally owned coffee shops go out of business and face bankruptcy. The Fairtrade Mark guarantees that Third World producers get a superior arrangement for the goods that they develop.

Hemingways a Clean, Well-lighted Place And His Life Essay -- essays

Hemingway's "A Clean, Well-Lighted Place" and His Life Ernest Hemingway was born on July 21st, 1899. He was the son of Dr. Clarence Edmonds and Grace Hall Hemingway. He grew up in a small town called Oak Park, Illinois. Hemingway was brought up in a somewhat conservative household by his parents who pushed the value of politeness and religion. It wasn't until he began English classes in school that his writing talent began to shine. After he graduated from high school Hemingway turned his back on university and he decided to move to Kansas City. It was there where he got his first job as a writer. He was a reporter for the Kansas City Star. The Star was the first to introduce to him the news writing format which demands brief, to the point sentences and the smooth flowing of ideas. It seems that Hemingway adapted this style to his fiction writng. Hemingway demonstrates this talent in a short story called "A Clean Well-Lighted Place". When he was 19 Hemingway enlisted in the army. He was rejected due to a defective left eye. He then turned to the Red Cross in which he became a second lieutenant. The Red Cross brought him to the front lines of the war in Italy. It was here where he saw many disturbing sights which probably had a hand in shaping his character. After extensive injuries from the war, Hemingway returned unhappily to Oak Park...

Essay on Fate in Oedipus Rex and The Seagull :: comparison compare contrast essays

Role of Fate in Oedipus Rex and The Seagull       The inevitability of fate is a key theme in Sophocles' 'Oedipus Rex' and in Chekhov's 'The Seagull'. I was fascinated by the ways this inevitability was conveyed by Chekhov and Sophocles respectively and the ways in which the actions of the characters contributed to and heightened their fate. I shall attempt to compare and contrast the way in which Oedipus and, to a lesser extent, Nina make their fates more unbearable by their own actions and choices. In each case the author uses characterisation to enhance and increase the sense of inevitability and hence the sense of tragedy in the respective plays.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sophocles has created his Oedipus not as innately evil but as a likeable character.   It is this that makes the conclusion of his play even more tragic.[1]   Had Oedipus been presented as an evil character we would have felt much less sympathetic towards him, as it is Oedipus appears to be the very essence of goodness at the commencement of the play and in this way makes his downfall owing to a realisation of the truth even more dramatic.   He is an 'ideal king' - one who feels for his people.   This addition to a well-known story by Sophocles makes the resultant dramatic irony extremely effective.   His evident flaws of character make it plausible that he could have unknowingly killed his father and married his mother.   He is human but at the start of the play his excessive pride, impetuousness and efficiency, all human failings, seem to obscure and divert his search for the truth. Furthermore, he is arrogant and conceited, particularly concerning his personal successes:    "Oedipus: Why, when the monster with her song was here, spak'st thou no word our countrymen to help? And yet the riddle lay above the ken...and called for prophets skill...but then I came...and slew her."      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These features of Oedipus' personality lead him inevitably to assume that he, the great Oedipus, liberator of his people, could not possibly be the murderer that they seek. Hence, it is Oedipus' inflated ego that causes his fate to be so severe and his downfall so great at the end of the play.   Furthermore, despite Teiresias' words early in the play, Oedipus refuses to believe the truth that he is responsible for Laios' death.   His arrogance leads him to unknowingly curse himself, thus making his fate worse:

The color purple :: essays research papers

The story really begins in about 1903 with the killing of Celie's father by jealous white guys. Celie's mother goes insane but marries a man who is just using her. When Celie is 14 this stepfather, who she thinks is her dad, begins to rape her, causing the birth of two children which he gives away to a missionary friend of his. Celie's mother dies angry at Celie and, because she's been warned by her stepfather not to tell anyone (but God) who fathered her children, Celie writes letters to God. Later, when her younger sister, Nettie, runs away from home, she comes to the house Celie shares with Mr. ______, her abusive husband who was going to marry Nettie but her stepfather said no, who married Celie so that she could look after his kids from his first marrage. Because Nettie rejects him, he kicks her out of his house and Celie sends her to the same missionaries (Samuel and Corrine) who have unknowingly adopted her children, Olivia and Adam. Nettie goes with them to Africa as a missionary, where she stays for thirty years, faithfully writing letters to Celie, never knowing if she's receving them. After years of abuse, Celie begins to become more optimistic when Shug Avery, a blues singer and old lover of Mr. _______'s, is brought home by him because she's sick, so that Celie can nurse her. Celie and Shug fall in love, and Celie leaves Mr. _______ to go with Shug to Memphis. Here, Shug makes a good living singing and Celie starts designing and sewing pants for Shug, this hobby finally spawning a business. Then, Celie finds out that Mr. _______ had hidden all the letters Nettie had written to Celie over the years. In the letters, which she finally gets to read, Nettie's life is revealed. She and Celie's children, Samuel and Corrine live with the Olinka in a small village in West Africa. They all teach and nurse and Samuel preaches. Corrine lets her thoughts about how strong the resemblance between her adopted children and Nettie fester and, with help from a tropical fever, agonizes herself to death. After she dies, Samuel and Nettie decide to get married. During this all, the Olinka's village is destroyed by an English company, and the Olinka are forced off their land. Adam marries Tashi, an Olinkan, and they all return to America.

Employment and Performance Essay

When allocating work, what things should be taken into consideration? When Allocating work you need to implement a clear and precise goal that is achievable within the given time. The availability, knowledge and skills of the staff need to be considered before assigning them to a particular role to ensure the best outcomes. Why are performance management systems necessary and how do you think performance appraisals contribute to performance and productivity in an organisation? Performance management systems help direct employees toward organisational goals by letting employees know what is expected of them and how it will be achieved. When an employee has been given the performance management system, they should know clearly what is expected of them and know what they will be assessed on. It is also a good opportunity for employers to praise employees on the areas that they have excelled in and also to identify areas that need further improvement. 3. What steps might be taken if it is necessary to follow-up performance appraisals? Some steps that need to be followed when evaluating performance appraisals are: †¢Set performance goals with each employee. †¢Set developmental goals with each employee. †¢Shift focus from their past performance to their future performance. †¢Working directly with the employees. †¢Provide the employees with formal and informal coaching, guidance, feedback and direction. Assessment Activity 11 Explain what coaching and mentoring are, making certain that the differences between the two processes are clearly explained. Mentoring is relationship orientated which provides a safe environment where the mentored shares whatever issues affect his or her professional and personal success. Mentoring is always long term because it requires time in which both partners can learn about one another and build trust. Coaching is more tasks specific. The focus is on concrete issues, such as managing more effectively and improving technical and practical skills. Also a coach can successfully be involved with the coached for a short period of time, maybe even just a few sessions. The coaching lasts for as long as is needed. Assessment Activity 12 Why is necessary to document and record performance? Documenting employee performance sends the message to an organisation’s workers that their work is observed and acknowledged. As employees realise their work is acknowledged their level of engagement in their job increases. This causes productivity to increase. Also when managers meet with employees to discuss their performance reviews, employees can ask their managers questions about comments they gave regarding their performance. They can also discuss personal items such as work and life balance issues that impact their performance and work with their managers to arrive at solutions to the challenges. Assessment Activity 8 1. Why is it necessary that performance monitoring and evaluation be continuous process? To ensure employee improvement, productivity, satisfaction and to make it into an effective communication tool that enables feedback from employees to management as well as from management to employees. 2. Why should both managers and employees receive suitable training in how to handle performance review/appraisal interviews? Managers and employees both need training so they understand how the system works, how they can and should contribute, what the results of an appraisal should be and how the appraisal process fits with the organisations procedures and expectations for future performance. 3. How and how often do you think performance appraisals should be held and why do you think this? I think performance appraisals should be held two times a year to discuss performance, counselling and developing employees, discussing compensation, job status, or disciplinary decisions. In what ways can you recognise the contribution of your work group members and why should you do this? Some ways you can recognise contribution of your work group members are: †¢Public recognition for their contributions. †¢A thank you for doing the job. †¢An email note. †¢Time off. †¢Getting the group together to do a fun activity that’s not work related. With rewarding the team, they will likely work much harder if they feel that what they’re doing really makes a difference, and that their efforts are noticed by those with power. What is feedback and why is it important that managers and supervisors provide informal feedback to staff on a regular basis? Feedback: Information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement. It’s important that managers provide informal feedback to employees on a regular basis to ensure they fully understand if they are meeting the required goals and also to encourage improvement and acknowledging a job well done in a causal and non-formal way.

The Advertising Industry Has Three Major Sectors

Advertising Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements. A basic appeal is at the heart of advertising. Slogans and product characters are created to catch the attention of the viewers. Most winning advertisements would encompass factual information with emotional appeal. The advertising industry has three major sectors. †¢Business or organization which wishes to advertise, Media which provides the medium for advertising and †¢Ad-agency which creates the ad to suit the need of the firm. Ad agencies vary in the size and turnover. Nevertheless the process of creating an ad remains the same. The annual expenditure on the advertising has been to the tune of Rs 8000 crores and the figure could be higher. USA has projected media spending on advertising on the net to approximately $7700 by the turn of the century. The scope for advertising professionals c ertainly shows an upward trend.

Pros and cons Essay

Reality shows is a genre of television show that screens unscripted dramatic or funny situations, reenacting true stories. These shows are usually acted out by normal people instead of professional actors. Hence, this essay will explain the pros and cons of reality shows and why they are so popular. Firstly, reality shows are really fascinating. By watching how the actors speak and behave in unexpected situations, the audience would be able to reiterate them and get out of awkward situations. For instance, watching a reality show that screens a typical life of a lazy student. When a student is unable to hand in his assignment, he can say that he was suffering from a bad headache and promise to hand in the next morning. Secondly, reality shows displays freedom and free speech. As reality shows basically reflects our actions in our daily lives. This will help the viewers to gain the confidence in voicing out their opinions. In other words, democracy can be seen in this situation. Whereby, the people have an equal opportunity to express their opinion on the laws and the actions of their country. Thus, reality shows are popular as it helps to bring out the voices of the people. However, there are also cons to reality shows. From the young to adults and from schools to workplaces, people are discussing about the reality shows they have watched. The reality shows have become a common topic for the people that seperates the different topic for different age range. From this, disadvantages can be observed because this causes a line to be drawn between the young and the adult. Parents and children will not be able to communicate properly and conflicts may rise. Children will think that their parents do not understand them and thus growing apart from each other, affecting their relationship. Lastly, reality shows normally target the adolescence. As part of the media strategy, the reality shows timings are set at night and will affect the student’s studies greatly. Instead of studying at home, the students will watch the television programmes. As a result, not only affecting their study grades but also affect their future career prospects. In conclusion, reality shows are popular as it helps the audience to escape awkward situations by reiterating the actors words and also help to build up confidence in individuals. Though there are bad effects of reality shows, for example, students not studying and instead watching the programmes. This shows why reality shows are so popular. Lol okay sorry Jinbo. I think this essay very crappy x_x you’d probably have vomited like 2 or 3 buckets of blood by the time you reach the end of the composition. My bad 😠¡

Operation Bluestar Essay

The topic of â€Å"Operation Bluestar† is a very controversial issue because of where the Operation took place and all the events that occured. Operation Bluestar, was the code name given by the Indian government. It was an operation to evict Sant Jarnail Singh Bhindranwale and his followers from the Golden Temple. The Golden Temple is one of the most sacred places of worship for the Sikh community. It is also one of the oldest Sikh temples around. The Golden Temple is known has the Harmandir Sahib, and is located in the city of Amritsar. Many questions arise to why something like this would happen in the first place. Bhindranwale was a Sikh fundamentalist. He was a leader of the Damdami Taksaal. The Damdami Taksaal is a Sikh religious intuition and it was founded by the tenth Sikh Guru. Bhindranwale directed the campaign of terrorism in Punjab. He was associated with the movement of an independent Sikh state. The state would have been known has â€Å"Khalistan†, but there was very little support of it in Punjab by Sikhs. Bhindranwale had been a problem for a couple of years before Operation Bluestar. He and his followers had been murdering and intimidating moderate Sikhs and Hindus. They increased the pressure on Indira Gandhi to do something about it. By this point Bhindranwale and his close followers transformed the Akal Takht, his headquarters within the Golden Temple. He had changed it to an armory and a sanctuary for terrorists, and from here he conducted his campaign. This is when Operation Bluestar comes into play. Indra Gandhi has initiated the attack on May 31, 1984 on the Golden Temple. The Golden Temple is located in the city of Amritsar and it is a sacred place of worship for the Sikh religion. Gandhi waited six months before finally ordering the army to get Bhindranwale and his followers out. Many say that Ghandi waited six month in order to build a positive public opinion about it, because it would have sparked a lot more negativity than it already did. Five days before the army entered the Golden Temple, 48 people were killed. The only way now that Gandhi could get Bhindranwale out was to use force, so she sent in the army in to the Golden Temple. The army was not prepared, because there were a lot more extremists than expected, they were also armed far better than intelligence reported. The extremists had responded to the army’s first initial call for surrender with machine guns. The operation turned into a bloody 3-day siege. 576 people were killed, 83 of them being soldiers from official count, but unofficial counts suggest that estimate to be as high as 1,000. The Operation left many scars, approximately 1,000 army members were involved and a casualty rate of one-third of four officers. Bhindranwale was found dead in the basement of the Akal Takht, along with the leader of the Sikh Student Federation, and a sacked major general of Indian Army who had reportedly trained Sikh terrorists. Gandhi had also sent the Indian army into Punjab on June 2nd, 1984, to surround thirty-eight Sikh temples that had believed to been harboring Sikh militants under the command of Bhindranwale. Throughout the sate of Punjab, Akali leaders were placed under arrest. The generals in charge of Operation Bluestar consisted of 4 Sikhs and 2 of another cast. Their involvement did little to reduce the sense of humiliation and the anger among nearly all the Sikhs. The Golden Temple also suffered damage, the Temple is also known as the Harmandir Sahib. Both the terrorists and the army had destroyed it. The terrorists used it for gun placements and army had attacked it. The Akhal Takht suffered the most serious damage and the precious Golden Temple Library was set on fire. Almost all Sikhs were outraged by all the destruction that was caused to the Temple. The main question that everyone has is why did Bhindranwale choose to hide in the Golden Temple with his militants and weapons, when he could have went anywhere else. It is because he thought he would be safe their. He never thought that the Indian Government would attack him their because it is a sacred place of worship for all Sikhs. Also a government cannot allow armed militants to enter and attack a holy place. Bhindranwale thought of it in both ways, if they attack he would have an advantage as well. By having the government attacking a holy place many people would be outraged such as the Sikhs, the Sikhs and other people would then be against the Indian Government because of what they did. That is exactly what happened, the government attacked and that sparked the anger between all Sikhs, no matter what they thought of Bhindranwale and his battle for â€Å"independence† that he wanted. By hiding in the Golden Temple and having the army attack, it really helped Bhindranwa le get his message out to the people. The attacks made the news world wide, and he became famous and people started to know what he was fighting for. Another reason of him hiding there was that many civilians were in the Golden Temple and that made him believe that the Indian Government would not attack, because that would kill innocent people. But the Indian Government did just that. The government, while being successful in killing Bhindranwale, took the lives of many innocent men, women, and y children. Bhindranwale, while knowing that many civilians would be in the area that could be harassed and killed, he still chose to stay their. That might have been intentionally done, or he might not have known that. But it ended up being deadly for the civilians. Bhindranwale’s actions caused a lot of damage to the Golden Temple, by converting into a battlefield with a lot of bloodshed of innocent people. But this was all done because of his cause of creating Khalistan. Many may inquire why the Indian Government finally decided to attack the Golden Temple a holy place of worship, after a six-month period of not doing anything. Many people believe that the Indian Government did wrong by attacking the Golden Temple, but you have to analyze both sides before coming to a proper conclusion. The Government was wrong at attacking at a holy place but they had to because Bhindranwale would not surrender himself. The army had asked him to surrender, however Bhindranwale refused to and in turn he started firing back at the army. The Army had no choice, so they fired back and this is how the innocent victims were killed along wit the Golden Temple being destroyed by all the gunfire. The Indian Government were not the only ones to destroy it, although many may think that Bhindranwale had his own machine guns at the temple and he was also a big contributor to the destruction of it. Had he had surrendered then, the many people that were killed would not have been and the Golden Temple would not have been damaged in any way. The Sikhs would also have not been angered. One thin that makes the Indian Government seem really bad is the fact that they decided to attack the Golden Temple in the same week as the Sikh religious day known as the martyrdom of Guru Arjan Dev. Guru Arjan dev was the one who completed the Golden Temple. It was founded by the fourth Guru of the Sikhs, Guru Ramdas. The Indian Government knew that thousands of Sikhs would gather. This is one of the reasons of such a high casualties rate of Sikhs. A direct connection of it being the Indian army’s fault cannot be made because both Bhindranwale and Indian Government made mistakes. One side cannot be blamed for it all. The people affected by the whole Bluestar Operation were the many of the Sikhs and Hindus as well. Many Sikhs and Hindus died because of the Operation taking place. The Sikhs died directly because it and the Hindus died because the Sikhs were angered. The Indian Police targeted many Sikhs after the Bluestar Operation, if they seemed to have any ties with Bhindranwale or believed in what he was standing for they would be killed or harassed. Many Sikhs became martyrs and held off the Indian army for as long as they possibly could. A total of about 250 men had kept the army out of the Golden Temple. The army consisted of over 250,000 troops. The army had entered the Temple after six days of the Sikhs stopping them from entering. They started killing innocent Sikhs who came to visit the Temple to celebrate the religious day. When the army came to know that only 250 stopping any army of troops, they were angered and humiliated. The Sikhs in the temple were lined up and shot at point blank range. They ranged from the eldest of people to the adults and the children, no one was spared. What really hurt the Sikhs was that their sacred artifacts and library was burned. Also literature written by the Sikhs Gurus was also not found after the attacks. It has been said that the army had taken it, but they state that it had been destroyed during the attack. The city of Amritsar had been destroyed. Many visitors visiting from other countries around the world had been arrested or killed. Sikh shops were robed and houses had been burned. Hindus also had a role in the killing of the Sikhs. Groups of Hindus went to Sikh households and burned the Sikhs alive. They also raped the Sikh women and violated pregnant women. The Sikhs that were being targeted were young males ranging from 4 to 40 years of age. The Indian Government had feared that the younger Sikh males would rebel and that by killing them would diminish the young Sikh community and the Sikh population would not flourish. They hoped that maybe the Sikh community would disappear and no longer be a problem for them. The main reason why many of the Sikhs were going through this was because Hindus wanted to destroy Sikhism. When Sikhs in other places found out about the attack that occurred in Amritsar, they rebelled. The Sikhs killed many Hindus that were in high rank. The Indian Government then noticed this movement by the Sikhs and quickly acted on it. They began arresting Sikhs and killing them. Over 40,000 Sikhs were in jail with being charged. Before the Bluestar Operation Sikhs and Hindus were killing each other. When a Hindu would kill a Sikh, the police would do nothing about it, but when a Sikh killed a Hindu the Police would arrest and punish them. After all had happened to the Sikhs they still stuck together and rebelled to take over the Golden Temple that was theirs. They were successful in doing so. Bibliography Kundu, A â€Å"The Indian Armed Forces’ Sikh and Non-Sikh Officers’ Opinions of Operation Blue Star.† Pacific Affairs, Vol. 67, No. 1 (Spring, 1994), 46-69. www.jstor.com Hardgraven, L.R. â€Å"India in 1984: Confrontation, Assassination, and Succession.† Asian Survey, Vol. 25, No. 2, A Survey of Asia in 1984: Part II (Feb., 1985),131-144. www.jstor.com Major, A. â€Å"From Moderates to Secessionists: A Who’s Who of the Punjab Crisis.† Pacific Affairs, Vol. 60, No. 1 (Spring, 1987), 42-58. www.jstor.com Mahmood, C.K. â€Å"Sikh Rebellion and the Hindu Concept of Order.† Asian Survey, Vol. 29, No. 3 (Mar., 1989), 326-340. www.jstor.com Fair, Christine. â€Å"Fighting in the Inner Sanctum: Counterinsurgency Operations in the Golden Temple:† Conference Papers – International Studies Association (2007 Annual Meeting 2007): 1.Academic Search Premier. http://web.ebscohost.com/ehost/search?vid=1&hid=7&sid=d188ab48-80c0-42db-99ab-6df66e12e9c0%40sessionmgr11 Nijhawan, M. â€Å"From Divine Bliss to Ardent Passion: Exploring Sikh Religious Aesthetics through the â€Å"DhÄ DÄ «Ã¢â‚¬  Genre.† History of Religions, Vol. 42, No. 4